Increase your bottom line by paying attention to consumer behavior on the Web.
In 2010, e-commerce grew to $176 billion in sales. But that’s really just the beginning. According to Forrester Research, e-commerce sales are projected to grow at a rate of 10% each year through 2015. Based on that projection, total online sales in 2015 will reach a whopping $279 billion.
That’s a lot of money.
Places where you could be making it:
- Free comparison shopping engines
- Paid comparison shopping engines
- Coupon code/promo sites
- Website chat
- Mobile commerce
- Local commerce
- Social commerce
- Conversion optimization
- Technical/shopping cart
- Video
Why E-commerce?
E-commerce marketing is a broad discipline, and one that is undergoing constant change. Staying agile and strong in this space requires adequate time and resources your company may not currently have.
That’s where we come in!
Increase your bottom line:
- Onsite. Make sure your site’s conversion elements—checkout process, calls-to-action, customer support, credibility indicators, even your general copy—are encouraging users to buy from you and not your competition.
- Offsite. Make sure your products are top-of-mind—even if your brand name isn’t—through a variety of channels, including: PPC campaigns, comparison shopping engines (free and paid), video, local commerce, social media, and more.
- In Email. Make sure your messages not only stay out of the spam filter, but send more business your way.
- On the back-end. Make sure technical roadblocks don’t interfere with conversions: Need input on the best cart solution? Having issues with an existing system? Looking for help in tracking your ROI accurately in analytics?
Meet the e-commerce crew
Responsible for making your website ready for the vast electronic marketplace:
