The end goal of any marketing strategy is to make sure B2B technology customers choose your brand over the competition and make the ultimate commitment by purchasing your product or service. Now it’s time to ask yourself, is your company available and easy to find in every stage, from when B2B tech buyers begin their research to when they finally commit?

Don’t miss out on trial offers, sales leads and paying customers in the $12+ billion SaaS market with your technology marketing efforts.

FEATURED TESTIMONIAL

“Fathom has been an integral part of all things online marketing for our organization since October of 2010. …They show their commitment to our organization daily by keeping us informed about best practices and offering suggestions for improving our business. They are certainly a partner, not a vendor.”

–Jennifer Beal, Marketing Coordinator | Astute Solutions


VIEW ALL FATHOM TESTIMONIALS

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CASE STUDY: SEO, PPC, CRO, CONTENT MARKETING

INCREASE FREE TRIALS, IMPROVE OVERALL USER EXPERIENCE

Fathom was tasked with increasing organic traffic and improving the overall user experience and consistency of a paid campaign leading to a Free Trial Registration page for a real estate SaaS company. Fathom set up an A/B/C test on the Free Trial Registration page using a version that included credibility indicators: starred ratings from other realtors and “As Featured In” online media. This increased trust amongst potential customers, increasing conversion rate and overall monthly revenue.

CLICK-THRU RATE
25
Conversion Rate
CLICK-THRU RATE
30:1
Digital Marketing ROI

FEATURED GUIDE:

DIGITAL MARKETING TRENDS TO FOCUS ON FOR 2015

Should you spend more this year on digital marketing? Do you focus in organic SEO or social media marketing? What about lead nurturing? And what is the tool that can improve my ROI significantly in less than a year?
In this guide, we will uncover all of the marketing trends you should pay attention to in 2015, including:

  • How to create unselfish content & gain brand recognition through paid, earned & owned channels
  • Why mobile continues to dominate marketing trends
  • How marketing automation shortens B2B sales cycles
Hungry for more marketing resources? Visit the Fathom Knowledge Center!

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Recent Posts / View All Posts

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Lindsey Boggs Reveals Secrets to her Social Selling Success — Episode #35

| B2B Technology / Saas, Blog Feed, Content Marketing, Digital Marketing, Mobile, Sales & Marketing Alignment, Sales Operations, Social Media, Video | No Comments

The Gift of Knowledge Happy Holidays. This is the best week ever because our friend Lindsey Boggs joins us on  BLAB.im to share her secrets to Social Selling success. Our gift to…

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Is Social Selling a Waste of Time? Episode #33

| B2B Technology / Saas, Blog Feed, Content Marketing, Sales & Marketing Alignment, Sales Acceleration, Sales Operations, Social Media, Video | No Comments

Is being “too social” with prospects good or bad? Will this get Jeffrey fired? Watch episode #33 (embedded below) to find out. Relationships Matter Being too social with prospects and…

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Move Forward Faster with Five Rs of Social Selling

| B2B Technology / Saas, Blog Feed, Content Marketing, Sales & Marketing Alignment, Sales Acceleration, Sales Operations, Social Media | No Comments

Want to start your customer relationships off on the right foot? Seeking to impress and not offend? Are you forced to play the prospecting volume game? Transformation Required The chaotic…

Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither

| Analytics / Big Data, B2B Technology / Saas, Conversion Optimization & Usability, Digital Marketing, Manufacturing, Marketing Automation / Email, Sales & Marketing Alignment | No Comments

A few months ago, you may remember a post I wrote about why SaaS software companies that offer initial free trials fail at generating revenue. I mentioned there were a…

Get a marketing opportunity assessment and increase leads and free trial conversions today.

  • Generate more trial offers

  • Offer better resources

  • Get more conversions

  • Nurture trial offers into paying customers

  • Give prospects the right content for their stage in the buying cycle

  • Fuel marketing automation with invaluable content and savvy distribution

 

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