The end goal of any marketing strategy is to make sure B2B technology customers choose your brand over the competition and make the ultimate commitment by purchasing your product or service. Now it’s time to ask yourself, is your company available and easy to find in every stage, from when B2B tech buyers begin their research to when they finally commit?
Don’t miss out on trial offers, sales leads and paying customers in the $12+ billion SaaS market with your technology marketing efforts.
“Fathom has been an integral part of all things online marketing for our organization since October of 2010. …They show their commitment to our organization daily by keeping us informed about best practices and offering suggestions for improving our business. They are certainly a partner, not a vendor.”
–Jennifer Beal, Marketing Coordinator | Astute Solutions
VIEW ALL FATHOM TESTIMONIALS
CASE STUDY: SEO, PPC, CRO, CONTENT MARKETING
INCREASE FREE TRIALS, IMPROVE OVERALL USER EXPERIENCE
Fathom was tasked with increasing organic traffic and improving the overall user experience and consistency of a paid campaign leading to a Free Trial Registration page for a real estate SaaS company. Fathom set up an A/B/C test on the Free Trial Registration page using a version that included credibility indicators: starred ratings from other realtors and “As Featured In” online media. This increased trust amongst potential customers, increasing conversion rate and overall monthly revenue.
Digital Marketing ROI
DIGITAL MARKETING TRENDS TO FOCUS ON FOR 2015
Should you spend more this year on digital marketing? Do you focus in organic SEO or social media marketing? What about lead nurturing? And what is the tool that can improve my ROI significantly in less than a year?
In this guide, we will uncover all of the marketing trends you should pay attention to in 2015, including:
- How to create unselfish content & gain brand recognition through paid, earned & owned channels
- Why mobile continues to dominate marketing trends
- How marketing automation shortens B2B sales cycles
Hungry for more marketing resources? Visit the Fathom Knowledge Center!
RELATED BLOG CONTENT
Recent Posts / View All Posts
The Gift of Knowledge Happy Holidays. This is the best week ever because our friend Lindsey Boggs joins us on BLAB.im to share her secrets to Social Selling success. Our gift to…
Is being “too social” with prospects good or bad? Will this get Jeffrey fired? Watch episode #33 (embedded below) to find out. Relationships Matter Being too social with prospects and…
Want to start your customer relationships off on the right foot? Seeking to impress and not offend? Are you forced to play the prospecting volume game? Transformation Required The chaotic…
A few months ago, you may remember a post I wrote about why SaaS software companies that offer initial free trials fail at generating revenue. I mentioned there were a…
Get a marketing opportunity assessment and increase leads and free trial conversions today.
Generate more trial offers
Offer better resources
Get more conversions
Nurture trial offers into paying customers
Give prospects the right content for their stage in the buying cycle
Fuel marketing automation with invaluable content and savvy distribution
HOURS OF OPERATION:
8:00 a.m. – 5:00 p.m. ET, M-F
8200 Sweet Valley Dr. Suite 100
Valley View, OH 44125