Today more than ever before, manufacturers need to be visible online to reach new customers. As you’re exploring digital marketing agencies, it may seem like we all offer the same products: Search Engine Optimization, Content Development, Paid Search, Social Media, Marketing Automation, etc.
But in our case, you may want to take a closer look.
“Fathom is the only vendor that I have seen that provides an actionable plan for how to measure and tie leads to revenue in order to better align marketing spend. Fathom clearly delivered the performance results we anticipated as well as drove down our PPC costs while increasing quality leads. Best in the business.”
–Brace Rennels, Sr. Manager of Community Strategy, EMC
VIEW ALL FATHOM TESTIMONIALS
CASE STUDY: CONTENT MARKETING & ONLINE PR
BUILD THOUGHT LEADERSHIP & GENERATE MORE QUALIFIED TRAFFIC
Fathom was tasked with building thought leadership and generating more qualified web traffic for a global provider of precision instruments and weighing equipment. Our strategy focused on creating and distributing optimized content online, through of mix of digital PR tactics.
Increase in Brand Presence
The B2B Standard
Highlights of “Grow Lean: Conversion Rate Optimization & Positive Marketing Choices to Fuel Your Business”
Optimization is defined as “an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible”. Focusing on Conversion Rate Optimization, this issue of the B2B Standard helps B2B marketers take the mentality of optimization and apply it to all of their marketing efforts to achieve the best possible Return on Investment.
- Go Marketing Lean with Conversion Rate Optimization
- Industry Benchmarks & Trends
- B2B Marketer Spotlight with Master Spring & Wire Form Co.
- Inspiring Transformation: The Next Big Thing
- Reduce Waste, Increase Revenue
- A Digital Marketing Crossword Puzzle