89% of the largest law firms and nearly 6 out of 10 midsize firms are currently outsourcing office support services.

Almost one-third of them plan to outsource additional functions within the next 2 years (via a 2014 Swiss Post Solutions study).

The Case for More Clients, Lower Costs

The SPS study above states:

52

of all firms anticipate implementing digital strategies and automation solutions in the near future. Does yours?

BUDGET ACCOUNTABILITY

Q: Can you confidently track your advertising-marketing spend, or do you throw money everywhere with no clue how to account for the relative success of one channel vs. another?

A: Track marketing success with the right technology and communicate it to firm leaders with simple, convenient reporting.

TURNING MORE LEADS INTO SIGNED CASES

Q: Are you reaching clients with content catered to buyer personas and their purchase journeys?

A: Draft a content marketing canvas to answer client questions and clear the path to signed cases by catering to each stage with invaluable resources.

GET MORE LEADS BY TAKING YOUR ADVERTISING DIGITAL (AND TRACKING IT)

Q: Are you not currently spending in digital advertising?

A: Get started and learn how to track interactions from first click to signed case.

INNOVATIVE MARKETING STRATEGY

Q: Are you going to the same tired standby resources all your competitors already use?

A: Get beyond FindLaw and LexisNexis. Bring your marketing up to the 21st century and try something different.

As law firms look to establish digital strategies and automation solutions, consider your current answers to the above questions. If you already have all the areas covered, congratulations! If not, check out our knowledge center and see what else you might be able to learn about marketing in today’s buyer’s world.


FATHOM KNOWLEDGE CENTER