Fathom currently helps 15 healthcare systems — representing nearly 1,000 care sites across the country —

increase patient satisfaction, improve care, and lower marketing costs.

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CASE STUDY:  SEO AND PAID ADVERTISING

INCREASE PATIENTS VIA PAID & ORGANIC SEARCH WITH STRONG ROI

Fathom increased rankings and drove traffic for one of our largest health system clients.  The baseline rankings included 18 terms in the top 5 on Google. Fathom focused on SEO tactics like keyword optimization, internal linking, offsite communications and content creation to increase this number to 50 terms in the top 5 on Google.

23.5:1
Return on Investment
CLICK-THRU RATE
424
Web Leads

FEATURED GUIDE:

THE FUTURE OF DIGITAL PATIENT ENGAGEMENT

As consumer-driven healthcare becomes increasingly popular, health systems that publish content of exceptional value and create patient communities for exchanging information and stories are the ones that win.

After all, the most trusted sources of healthcare Web content come from doctors (60%), nurses (56%) and hospitals (55%). “The Future of Patient Engagement” reveals:

  • The latest stats on the online habits and biases of healthcare consumers.
  • Why healthcare organizations should practice content marketing.
  • How hospitals can do ad retargeting effectively.
  • The virtues of promoting a hospital/health network on LinkedIn.
Hungry for more healthcare marketing resources? Visit the Fathom Healthcare Knowledge Center!

OUR CLIENTS

abbot
stanford
clevelandclinic
Duke
baptist
shepherd
ohiohealth
summa
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Reach patients throughout their digital journeys. Get a custom, patient-centered strategy.

Increase patient satisfaction, improve care, and lower marketing costs. Reach patients throughout their digital journeys. To thrive in a world of consumer-driven healthcare, think like a retailer.

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p. 614.291.8456