We seek to generate more direct-to-consumer revenue for retail brands.

Fathom is the partner you need to help drive strategy and smart results for your direct-to-consumer business.

FEATURED CASE STUDY: PAID ADVERTISING

INCREASE REVENUE BY MAXIMIZING GOOGLE PLA CAMPAIGN CONVERSIONS

Fathom was tasked with increasing revenue while maintaining an ROI of at least $4:$1. Our strategy involved analysis of low- and top- performing paid search campaigns, implementation of more granular targeting options, exclusion of low-performing campaigns and mediums, and finally re-alloaction of budgets based on our findings.

$5.4:$1
Return on Investment
CLICK-THRU RATE
59
Application Starts
YoY 2013 - 2014

Increase conversion rates and keep costs down on comparison-shopping engines. Learn how ⇒

Semantic Search Optimization: The Next Big Thing in the World of SEO

The future of SEO is always changing. Let our experts provide some insight into where it’s heading next.

  • The definition of semantic search

  • How to satisfy user intent with semantic optimization

  • How Google determines which sites are providing the most beneficial information to users

  • Using these learnings to be strategic in your SEO strategies

  • Reasons why this strategy is here to stay

Hungry for more marketing education and resources?CONSUMER BRANDS KNOWLEDGE CENTER

OUR CLIENTS

CMU
CNR
Georgia Southern
Kent State
CMU
CNR
Georgia Southern
Kent State
FATHOM-SEO-PULSE-FEAT

Fathom SEO Pulse #55: Domain Structures, 301s Affecting Performance & More

| Blog Feed, Consumer brands / Retail e-commerce, Content Marketing, Digital Marketing, Google News, SEO | One Comment

Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing…

adding-youtube-captions

Add YouTube Closed Captioning—Create 30 Million Opportunities

| Blog Feed, Consumer brands / Retail e-commerce, Digital Marketing, Video | No Comments

Over the past couple of weeks, I’ve come across a lot of content while ‘paroozing’ LinkedIn, random blogs and marketing emails regarding the latest and greatest mobile and video trends…

social media insights

Social Media Insights In 3 Minutes Or Less: The White House On Snapchat, Pinterest Gets Personal & More

| Blog Feed, Consumer brands / Retail e-commerce, Digital Marketing, News, Social Media | No Comments

Welcome to Social Media Insights In 3 Minutes Or Less, a short and sweet three minute (or less) read of the latest news in social media. This Week’s Social Media Insights…

what-is-social media

What Is Social Media? We Explain Using Broccoli & More [Infographic]

| Blog Feed, Consumer brands / Retail e-commerce, Digital Marketing, Social Media | No Comments

What Is Social Media & Social Media Marketing? By definition, social media is forms of electronic communication (as web sites for social networking and microblogging) through which users create online…

WORK AND MANAGE AMAZON LIKE A PRO

Amazon Marketplace can be like the Wild West … but you can restore order. Distributors undercut your minimum advertised prices and final selling prices. Brand guidelines get violated. Amazon Marketplace management for more direct sales, higher rankings and competitor monitoring. Cut out under-bidders that don’t comply with your brand and pricing guidelines.


IT'S TIME TO RESTORE ORDER

MAXIMIZE OPPORTUNITIES [AND CHANNELS]

Consumer brands of all types share the same need to create exceptional customer experiences and improve profit margins. Expand your e-commerce reach and deliver on its full potential. Balance revenue streams. Enhance retail partnerships. Improve customer experience. Strengthen brand loyalty.


EXPAND YOUR REACH

Generate more direct-to-consumer revenue for your brand!

Contact us via the form on the left, or call 216-369-2220 for a strategic growth assessment to meet and exceed your revenue targets. Visit the Consumer Brands Knowledge Center for keen marketing insights.

 

HOURS OF OPERATION:

8:00 a.m. – 5:00 p.m. ET, M-F

FATHOM:

8200 Sweet Valley Dr. Suite 100
Valley View, OH 44125
p. 216.369.2220