We seek to generate more direct-to-consumer revenue for retail brands.

Fathom is the partner you need to help drive strategy and smart results for your direct-to-consumer business.

FEATURED CASE STUDY: PAID ADVERTISING

INCREASE REVENUE BY MAXIMIZING GOOGLE PLA CAMPAIGN CONVERSIONS

Fathom was tasked with increasing revenue while maintaining an ROI of at least $4:$1. Our strategy involved analysis of low- and top- performing paid search campaigns, implementation of more granular targeting options, exclusion of low-performing campaigns and mediums, and finally re-alloaction of budgets based on our findings.

$5.4:$1
Return on Investment
CLICK-THRU RATE
59
Application Starts
YoY 2013 - 2014

Increase conversion rates and keep costs down on comparison-shopping engines. Learn how ⇒

Semantic Search Optimization: The Next Big Thing in the World of SEO

The future of SEO is always changing. Let our experts provide some insight into where it’s heading next.

  • The definition of semantic search

  • How to satisfy user intent with semantic optimization

  • How Google determines which sites are providing the most beneficial information to users

  • Using these learnings to be strategic in your SEO strategies

  • Reasons why this strategy is here to stay

Hungry for more marketing education and resources?CONSUMER BRANDS KNOWLEDGE CENTER

OUR CLIENTS

CMU
CNR
Georgia Southern
Kent State
CMU
CNR
Georgia Southern
Kent State

WORK AND MANAGE AMAZON LIKE A PRO

Amazon Marketplace can be like the Wild West … but you can restore order. Distributors undercut your minimum advertised prices and final selling prices. Brand guidelines get violated. Amazon Marketplace management for more direct sales, higher rankings and competitor monitoring. Cut out under-bidders that don’t comply with your brand and pricing guidelines.


IT'S TIME TO RESTORE ORDER

MAXIMIZE OPPORTUNITIES [AND CHANNELS]

Consumer brands of all types share the same need to create exceptional customer experiences and improve profit margins. Expand your e-commerce reach and deliver on its full potential. Balance revenue streams. Enhance retail partnerships. Improve customer experience. Strengthen brand loyalty.


EXPAND YOUR REACH

Generate more direct-to-consumer revenue for your brand!

Contact us via the form on the left, or call 216-369-2220 for a strategic growth assessment to meet and exceed your revenue targets. Visit the Consumer Brands Knowledge Center for keen marketing insights.

 

HOURS OF OPERATION:

8:00 a.m. – 5:00 p.m. ET, M-F

FATHOM:

8200 Sweet Valley Dr. Suite 100
Valley View, OH 44125
p. 216.369.2220