Fathom’s expertise within higher education is focused on driving enrollment and revenue for institutions. Competition within higher education is constantly increasing, and institutions face the challenge of appealing to the most tech-savvy generation yet. Fathom partners with colleges and universities to develop data-driven, higher education marketing strategies. These strategies center around the full student journey to ultimately increase enrollment and retention and build meaningful relationships with alumni.

In today’s hyper-mobile world, as more students conduct their research for higher education institutions online, the importance of connecting with students and delivering results that matter is clear.

CASE STUDY:  PPC AND CONVERSION OPTIMIZATION

INCREASE LEADS/ENROLLMENTS + LOWERING COST PER CONVERSION

Fathom was tasked with increasing leads and enrollments for private non-profit university while lowering cost per conversions.  Our strategy centered on the use of big data to analyze the best use of budget for paid search campaigns.

CLICK-THRU RATE
59
Application Starts
YoY 2013 - 2014
16:1
Return on Investment

FEATURED GUIDE:

EDU Standard 6.0: Differentiation Edition

Being different is about standing out from your competition, and evolving technologies add a unique advantage.

With this publication, you will learn:

  • Why Differentiation is More Important Than Ever

  • Strategies for Better Recruitment and Retention in Higher Education

  • Changes, Challenges & Opportunities with Yield

  • How to Stand Out by Creating a Cohesive, Digital University Experience

  • The Role Continuity Plays in Successful Higher Education Marketing

  • What’s Next

Hungry for more higher ed marketing resources? Visit the Fathom Education Knowledge Center!

OUR CLIENTS

CMU
CNR
Georgia Southern
Kent State
Lamar
New School
NLU
TESC
Westminster College

Whether you are a school president, marketing, or admissions person, Fathom helps you achieve the same goal:

Better enrollments.

VP of Marketing

  • Know where to put your marketing dollars.

  • Interpret and develop actionable insights from a complex pool of student data

  • Navigate silos and collaborate across departments

  • Maintain a personalized, full student journey strategy

VP of Admissions

  • Increase yield rate

  • Conduct class shaping

  • Manage student relationships

  • Work closely with your peers in marketing

VP of Advancement

  • Increase giving

  • Understand alumni’s interests

  • Retain and grow existing donors

  • Expand contributions outside of alumni

Get a student recruitment strategy with full enrollment projections!

  • Generate more qualified leads
  • Shape classes with the right student mix
  • Improve retention with better understanding of student data
  • Minimize discount rates
  • Manage student relationships
  • Connect key stakeholders