Fathom’s expertise within higher education is focused on driving enrollment and revenue for institutions. Competition within higher education is constantly increasing, and institutions face the challenge of appealing to the most tech-savvy generation yet. Fathom partners with colleges and universities to develop data-driven, higher education marketing strategies. These strategies center around the full student journey to ultimately increase enrollment and retention and build meaningful relationships with alumni.
In today’s hyper-mobile world, as more students conduct their research for higher education institutions online, the importance of connecting with students and delivering results that matter is clear.
CASE STUDY: PPC AND CONVERSION OPTIMIZATION
INCREASE LEADS/ENROLLMENTS + LOWERING COST PER CONVERSION
Fathom was tasked with increasing leads and enrollments for private non-profit university while lowering cost per conversions. Our strategy centered on the use of big data to analyze the best use of budget for paid search campaigns.
YoY 2013 - 2014
EDU Standard 6.0: Differentiation Edition
Being different is about standing out from your competition, and evolving technologies add a unique advantage.
With this publication, you will learn:
Why Differentiation is More Important Than Ever
Strategies for Better Recruitment and Retention in Higher Education
Changes, Challenges & Opportunities with Yield
How to Stand Out by Creating a Cohesive, Digital University Experience
The Role Continuity Plays in Successful Higher Education Marketing
Hungry for more higher ed marketing resources? Visit the Fathom Education Knowledge Center!
Whether you are a school president, marketing, or admissions person, Fathom helps you achieve the same goal:
VP of Marketing
Know where to put your marketing dollars.
Interpret and develop actionable insights from a complex pool of student data
Navigate silos and collaborate across departments
Maintain a personalized, full student journey strategy
VP of Admissions
Increase yield rate
Conduct class shaping
Manage student relationships
Work closely with your peers in marketing
VP of Advancement
Understand alumni’s interests
Retain and grow existing donors
Expand contributions outside of alumni
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Get a student recruitment strategy with full enrollment projections!
- Generate more qualified leads
- Shape classes with the right student mix
- Improve retention with better understanding of student data
- Minimize discount rates
- Manage student relationships
- Connect key stakeholders