In 2012 alone, Google is forecasting to make hundreds of changes to the search, SERPS and indexing algorithms.  Most recently, Google made over forty changes, which was the largest yet in 2012.  To learn more about navigating Google’s recent algorithm changes and optimizing and monetizing your search efforts, check out our new white paper (PDF), which includes an accompanying Outrider/Martina Seefeld infographic:

http://www.fathomdelivers.com/resources/downloads/Optimize_Monetize_Google_Algorithm.pdf