Get more from your fans.
Social media apps offer opportunities for increased brand awareness, fun user experiences, data mining and monetization:
- Sweepstakes
- Coupons and promotions
- A store locator
- Quizzes/trivia games
- Photo/video contests
- E-commerce stores
See links above for the apps related to the images below.
Turning social data into ROI
The best part of using social media applications from the company perspective? Instant access to data that marketers could only dream of years ago. Using custom applications on Facebook, for example, marketers can gain access to a user’s:
- Interests
- Gender
- Birthday
- Relationship status
- Photos
- Facebook ID
After one-click user-granted access, this data can be analyzed, segmented, and applied to re-engagement campaigns via social ads, Facebook ‘custom audience’ targeting, and opt-in e-mail.
Fathom social dashboard
Currently in beta-testing for select clients, your custom dashboard can:
- Monitor app activity
- Post images, announcements and videos
- Measure fan engagement
- Identify brand evangelists, birthdays for rewards programs, et al.
Meet the Social Media Specialists
Responsible for making your site popular in the community:
