Ensure that your nearest customers can find you easily.
22% of all searches are location-based. Are you getting found locally?
Most B2C purchases happen within 20 miles of an individual’s home, making it critical to be present on local search-results pages. Are you getting the foot traffic, local phone calls and Web orders that you should be? There’s a lot of ways to strengthen your local-search capabilities:
- Complete Google Places profile(s)
- Participate in check-ins (e.g., foursquare) and local deal programs
- Get a local keyword strategy for your company website
- Encourage customer reviews on third-party review sites
- Wrap existing testimonials on your site in “Rich Snippets” programming language
- Include a KML sitemap at the domain level for locations
- Use micro-formats on local pages where applicable
Local profiles = visibility, links and revenue
One-third of mobile searches have local intent; these local searches are more likely to convert to revenue.
Benefits for local e-commerce:
- Increased visibility, links and revenue
- User reviews and ratings can tie in to product-search results, enhancing credibility
- More relevance in smartphone-based and other mobile searches
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