Social e-commerce optimization means maximizing your chances to drive revenue through Facebook.
How does e-commerce fit into Facebook?
Two facts illustrate social networking’s attraction to e-commerce:
1. 90% of all purchases are subject to social influence.
2. People collectively spend 700 billion minutes per month on Facebook (via Facebook’s own public statistics), more than Google.
As for point #2, when people are on Facebook, they tend to want to stay there. We can help you meet them on their terms by setting up a shopping cart/storefront and managing a PPC campaign directly in Facebook.
Why set up shop/advertise on Facebook?
- It’s another touch point to be where consumers are
- Promote deals, new products and more to fans: an audience that already loves your brand
- Easier for users to purchase where they already are
- Encourages repeat purchases
- Generate more page views with direct selling (Facebook stores avg. 5.9 per visit)
Reach mobile users through Facebook
Facebook has more than 250 million active users who visit it through their mobile devices. What’s more, these mobile Facebook users are twice as active as non-mobile users.
Meet the e-commerce crew
Responsible for making your website ready for the vast electronic marketplace:
Related Services
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