Smart use of local e-commerce search can drive more foot traffic, links, and brand visibility.
22% of all searches are location-based. These customers looking for your brick-and-mortar presence are often highly motivated to buy in the moment. Are you making it easy for them?
Don’t leave money on the table! Local business profiles can dominate the popular local search neighborhood. Are your profiles maximized and out there for the motivated buyers to see? Is your phone number listed and correct? How about business hours? Is your in-store stock integrated into local listings?
Local profiles = visibility, links and revenue
More profiles = more search-engine-result real estate. With enough local search profiles, depending on your competition, the “brand stacking” effect in search results can allow you to virtually own specific product keyword searches (see reputation management). Additionally, your business website can reap the benefits of extra links pointing its way. Finally, one-third of mobile searches have local intent; these local searches are more likely to convert to revenue.
Benefits of local e-commerce optimization
- Increased visibility, links and revenue
- Get reviewed and allow new customers to see your reviews
- User reviews and ratings can tie in to product-search results, enhancing credibility
- More relevance in smartphone-based and other mobile searches
Meet the e-commerce crew
Responsible for making your website ready for the vast electronic marketplace:
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