Viral marketing offers a natural way to gain influence, reputation and inbound links.
Reporters, consumers, business partners and prospective clients all have one thing in common: they talk.
- Reporters talk about what’s happening in an industry
- Business partners shower acclaim on companies with which they have worked well
- Prospective customers confer with one another about their search for a product or service.
Word-of-mouth (or “WOM”) marketing gets people excited about your company or something it does. Fathom is well connected to a network of established influencers in nearly every industry.
We’ll help you find that “hook” to generate critical buzz online: whether via a video, podcast, white paper, press release, or other method. Then, we’ll examine who’s talking about your company, its products and executives … and determine who should be talking.
Reach out to your industry’s most influential:
- discussion forums
- editors
- reviewers
- bloggers
Take it one step further by getting interviews for your executives with online influencers to build inbound links, drive traffic and promote a positive image for your brand.
In fact, we guarantee that our brand of WOM marketing will get people talking: Fathom has been recognized by the Word of Mouth Marketing Association for its contributions to the study and measurement of WOM marketing techniques.
Viral/WOM Marketing
- Identify a “hook”
- Create the “hook” (video, podcast, white paper, etc.)
- Analyze key industry influencers
- Drive an outreach program to select influencers
- Get interviews with key influencers to build your reputation
Learn more about different hooks for linkbait.
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