Analytics: Better Data + Better Understanding = Better Decisions

Measure your success and make better strategic choices with quality data.

Get greater confidence in marketing your business on the Web.

How is this possible?

Phase I: Data housekeeping

We’ll review and customize your current analytics platform:

• Evaluate tracking code (develop revisions as necessary)
• Document recommended changes to tracking code
• Fix all tracking code
• Review custom reporting variables
• Recommend improvements to custom reporting
• Fix custom reporting

Phase II: Advanced segmentation, tracking and training

• Conduct training sessions for key stakeholders
• Set up advanced segmentation, customized reporting and dashboards
• Provide ongoing audits of tracking accuracy; identify gaps and recommend fixes
• Offer ongoing consulting for deeper custom implementation/reporting requirements, e.g. custom variables, goal/event/lead conversion tracking
• Standardize tracking across all online marketing campaigns/channels (email landing pages, paid search, display advertising, etc.

Benefits of accurate analytics

By granting Fathom administrative access, you’ll get:

• Confidence in the data that guides your digital marketing decisions.
• Custom reports & dashboards.
• Filtered profiles for more accurate data on how the Internet community-at-large finds and uses your site.
• Proper establishment of clear goals (often default settings are not optimal for your business objectives).
• Proper reporting of e-commerce conversions.
• Proper reporting of Google AdWords and other PPC campaigns.
• More time for your own technical team to perform other duties.
• The newest features from Google Analytics implemented on your website as soon as they’re available.