Analytics: Better Data + Better Understanding = Better Decisions

Measure your success and make better strategic choices with quality data.

Get greater confidence in marketing your business on the Web.

How is this possible?

Phase I: Data housekeeping

We’ll review and customize your current analytics platform:

  • Evaluate tracking code (develop revisions as necessary)
  • Document recommended changes to tracking code
  • Fix all tracking code
  • Review custom reporting variables
  • Recommend improvements to custom reporting
  • Fix custom reporting

Phase II: Advanced segmentation, tracking and training

  • Conduct training sessions for key stakeholders
  • Set up advanced segmentation, customized reporting and dashboards
  • Provide ongoing audits of tracking accuracy; identify gaps and recommend fixes
  • Offer ongoing consulting for deeper custom implementation/reporting requirements, e.g. custom variables, goal/event/lead conversion tracking
  • Standardize tracking across all online marketing campaigns/channels (email landing pages, paid search, display advertising, etc.

Benefits of accurate analytics

By granting Fathom administrative access, you’ll get:

  • Confidence in the data that guides your digital marketing decisions.
  • Custom reports & dashboards.
  • Filtered profiles for more accurate data on how the Internet community-at-large finds and uses your site.
  • Proper establishment of clear goals (often default settings are not optimal for your business objectives).
  • Proper reporting of e-commerce conversions.
  • Proper reporting of Google AdWords and other PPC campaigns.
  • More time for your own technical team to perform other duties.
  • The newest features from Google Analytics implemented on your website as soon as they’re available.

Using analytics correctly is part of a bigger solution.

Learn more about Your Top Salesperson: a custom package of conversion-centered SEO, usability, social media, and so much more.

See the solution

Web development

Meet the developers

They’ll make sure your code is clean: Team Development

Start getting more out of your analytics today. Get a Quote corner