Measure your success and make better strategic choices with quality data.
By granting Fathom administrative access to your analytics, you get greater confidence in marketing your business on the Web.
How does Fathom create this?
Phase I: Data housekeeping
We’ll review and customize your current analytics platform:
- Evaluate tracking code (develop revisions as necessary)
- Document recommended changes to tracking code
- Fix all tracking code
- Review custom reporting variables
- Recommend improvements to custom reporting
- Fix custom reporting
Phase II: Advanced analytics
- Conduct training sessions for key stakeholders
- Set up advanced segmentation, customized reporting and dashboards
- Provide ongoing audits of tracking accuracy; identify gaps and recommend fixes
- Offer ongoing consulting for deeper custom implementation/reporting requirements, e.g. custom variables, goal/event/lead conversion tracking
- Standardize tracking across all online marketing campaigns/channels (email landing pages, paid search, display advertising, etc.
Benefits of accurate analytics
By granting Fathom administrative access, you’ll get:
- Confidence in the data that guides your Internet marketing decisions.
- Custom reports & dashboards.
- Filtered profiles for more accurate data on how the Internet community-at-large finds and uses your site.
- Proper establishment of clear goals (often default settings are not optimal for your business objectives).
- Proper reporting of e-commerce conversions.
- Proper reporting of Google AdWords and other PPC campaigns.
- More time for your own technical team to perform other duties.
- The newest features from Google Analytics implemented on your website as soon as they’re available.
Meet the developers
They’ll make sure your code is clean: Team Development
Start getting more out of your analytics today. Get a Quote corner
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