Fathom’s digital marketing solutions can fit numerous situations.
Consider the following scenarios of actual Fathom clients. Check out the results and how we got there.* Can you find anything that applies to your situation?
Available Components:
Scenario 1: Law
A law firm wants to increase the number of signed cases each year.
Results: January–June 2011 saw a 400% increase in Internet-based signed cases over the same period from the previous year. 11 of 15 Internet-based signed cases in these first 6 months were from organic leads.
How We Got There:
- Developed new website copy
- Initiated high-quality link-building (free and paid)
- Enhanced call-to-action graphics/internal text links
- Added video/form to home page
Scenario 2: Technology/SaaS
A B2B CRM software provider needs to improve its lead count from people who download its content.
Results: Leads via download increased 140% from Oct. 2010 to May 2011. For every $10,000 spent Fathom delivered $400,000 in revenue.
How We Got There:
- Pursued paid links
- Improved the site’s forms
- Added product demo videos to relevant pages
- Increased prominence of calls-to-action across the website
Scenario 3: E-commerce
A retail e-commerce site wants to fix its Google product-search feed and increase its conversion rate to 6.5%.
Results: The business accrued $9,577.44 in new revenue in May 2011 linked directly to the repair of the Google shopping feed. The conversion rate reached almost 9% for the month of July, 2011. Overall, for every $10,000 spent Fathom delivered $150,000 in revenue.
How We Got There:
- Provided monthly on-site content recommendations to increase rankings and visibility
- Implemented revised, error-free Google Merchant Center shopping feed with heavy keyword focus
- Expanded resolution of the site template to increase conversion opportunities
Scenario 4: Government
A large city government wants to use social media, including a mayor’s Twitter handle, to promote a “state of the city” address.
Results: 3 bloggers Fathom contacted tweeted live from the event and wrote blog posts after its conclusion. The mayor’s Facebook page received more than 90 comments and 300 likes pertaining to the event.
How We Got There:
- Used the mayor’s Twitter handle and Facebook page to promote attendance and raise awareness of the event
- Reached out to local bloggers who regularly covered key issues related to the mayor’s address
- Created Twitter interaction around an event-specific hashtag
Scenario 5: Real Estate
A home builder wants a mobile phone text-marketing campaign for 200 of its active listings.
Results: Within the first two months of the campaign, numerous leads were generated, some of which entered into a contract for the purchase of a home. The home builder’s sales representatives used the new platform to build relationships with customers that improved the buying experience.
How We Got There:
- Used SMS/text messages as an alternative to standard flyers placed outside homes, allowing home buyers to receive instant details on their mobile phones
- Selected and updated keywords displayed on sale signs to correspond with text message prompts
- Educated sales team on mobile marketing laws and best practices
- Determined the best method of interaction with potential buyers
Scenario 6: Education
A vocational school wants to increase the quality of its paid search (PPC) traffic and its return on advertising spend.
Results: $8,641.27 in ad spend generated $74,761.59 in revenue for a 765% ROI. Across all campaigns, drove 2,106 conversions at a cost-per-conversion of $21.23 and a conversion rate of 6.88%. Surpassed client’s stated goals for the nursing school campaign of <$40 cost-per-conversion, achieving costs as low as $25.32 and conversion rates as high as 10.3%.
How We Got There:
- Installed conversion tracking code correctly across all campaigns
- Tracked actual return on ad spend across multiple campaigns and initiatives over the course of 5 months
*These scenarios are from actual Fathom clients, made anonymous to protect confidentiality. All the data is real.
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