When you compare marketing automation platforms, it’s very important that you consider your budget, resources and existing CRM solution. While most marketing automation platforms are flexible, some may be overkill for your needs, or may be more difficult to integrate with your existing CRM solution.
Using the marketing automation comparison chart below, you will be in a good position to choose a platform that meets your company’s individual needs. If you need help, please feel free to contact one of our experts – we’d be happy to talk through your requirements, and help you choose a marketing automation partner.
Doing email smarter also means using the technology and resources you already have in a smarter way.
Fathom’s Marketing Automation Comparison Chart of the 4 Major Industry Players
|Small, medium & large-sized businesses||Small or medium-sized Businesses||Small-sized businesses||Small, medium & large-sized businesses|
Verticals Focused On
|B2B, Healthcare, High Tech, Nonprofit||B2B||B2B, Communications, Education, High Tech||B2B, Financial Services, Healthcare, Entertainment|
Offer Free Trial
Social Media Management
Landing Page Creation
Reporting & Analytics
|√||√||√||No custom reporting|
Other Online Marketing Services (SEO, PPC, etc)
|√||Online events only||√|
Minimum List Price
Maximum List Price
|$11,995/month||$3000/month||$6500/month||Call for Quote|