After weighing the pros and cons, you’ve decided to consider investing in marketing automation and started to compare platforms. While most marketing automation providers offer an easy-to-manage process, there are still important features and differences to consider when selecting a marketing automation solution.

When you compare marketing automation platforms, it’s very important that you consider your budget, resources and existing CRM solution. While most marketing automation platforms are flexible, some may be overkill for your needs, or may be more difficult to integrate with your existing CRM solution.

Using the marketing automation comparison chart below, you will be in a good position to choose a platform that meets your company’s individual needs. If you need help, please feel free to contact one of our experts – we’d be happy to talk through your requirements, and help you choose a marketing automation partner.

Doing email smarter also means using the technology and resources you already have in a smarter way.

TRANSFORM THE WAY YOU COMMUNICATE

Fathom’s Marketing Automation Comparison Chart of the 4 Major Industry Players

Marketo

Pardot

Act-On

Eloqua

Typical Customer

Small, medium & large-sized businessesSmall or medium-sized BusinessesSmall-sized businessesSmall, medium & large-sized businesses

Verticals Focused On

B2B, Healthcare, High Tech, NonprofitB2BB2B, Communications, Education, High TechB2B, Financial Services, Healthcare, Entertainment

Offer Free Trial

Social Media Management

v

Landing Page Creation

Marketing Database

Email Marketing

Reporting & Analytics

No custom reporting

Other Online Marketing Services (SEO, PPC, etc)

CRM Integration

Lead Management

Event Management

Online events only

Resource Management

Minimum List Price

$1195/month$1000/month$500/month$2000/month

Maximum List Price

$11,995/month$3000/month$6500/monthCall for Quote

If you still need help, please feel free to contact one of our experts – we’d be happy to talk through your requirements, and help you choose a marketing automation partner.


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