Fully automated email cadences and associated assets. Message triggers that map to the buying cycle and lead-scoring that maps to business objectives.

Never leave another great lead behind.

70% of your visitors will buy from you or a competitor. Only 5% are ready to buy today.

What do you do with the other 95%?

Answer: You engage with them through marketing automation.

WHAT IS MARKETING AUTOMATION?

The term covers several areas, but essentially is a graduation from traditional opt-in email marketing, and represents trigger-based automated messaging.  Marketing automation offers:

  • Fully automated email cadences: Message triggers that match your buying cycle/marketing needs
  • Lead-scoring: Automatic rating of leads based on the demographics/behaviors that indicate a high-quality prospect
  • “Hot-listing”: Automatic moving of high-scoring prospects to a special list or campaign
  • Direct integration with your CRM
Learn more about Fathom Marketo Services Consulting. IT'S TIME TO DO EMAIL SMARTER
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The marketing technology landscape is growing by the minute, especially when it comes to marketing automation.  While this offers a wealth of opportunity for marketers, it can also be easy…

IDEAL MARKETING AUTOMATION CANDIDATES

Marketing automation tends to pay off for:

  • Determined businesses that use a CRM or need to maximize/integrate a current CRM.
  • Websites that have great content but aren’t sure how to get full long-term value out of it.
  • Businesses with an average sales cycle greater than 6 months.
  • Businesses whose products/services are “high-consideration” purchases.

It is also a necessity for sales forces that:

  • Have an aggressive outbound strategy.
  • Have difficulty establishing which prospects are hot.
  • Have systems with more active contacts than its people can keep up with.
While most marketing automation providers offer an easy-to-manage process, there are still important features and differences to consider when selecting a marketing automation solution.