Get a complete analysis of your website’s conversion elements from Fathom’s conversion rate optimization experts.

An examination of conversion funnels will help you:

  • Determine the metrics to measure lead quality
  • Increase conversion rates
  • Get more engagement from existing traffic


When you reduce user anxiety, you enhance the credibility and reliability of both your website and what you’re selling. Your website needs to provide clear incentives and reduce friction by eliminating usability frustrations. Optimizing your conversion rate means:

  • Detecting and eliminating parts of your website that frustrate or confuse users
  • Analyzing the complete conversion funnel step-by-step to remove roadblocks
  • Testing and measuring regularly for insight into further improvements
We would love to help you complete a full analysis of your conversion funnel.

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Killing Marketing Fear: Don’t Be Afraid To Give it Away

| Content Marketing, Conversion Optimization & Usability | One Comment

There’s a saying in the self-improvement world that people ultimately fear not failure or rejection, but their own awesome potential. This relates directly to content marketing. You see, brands often…