Chances are good you’ve got a data problem.

Our survey of Google Analytics accounts of nearly 150 businesses across industries found widespread red flags.

The Cold, Hard Truth…

  • Over 30% had outdated or improperly placed tracking code.
  • Over 50% had misattributed or artificially skewed data due to improperly customized tracking code.
  • Nearly 50% were failing to utilize key features (like custom segments & event tracking).
  • Over 30% were not properly tracking marketing campaigns.
  • Over 30% had misused or failed to use settings for data cleanup.

FATHOM’S APPROACH TO ANALYTICS

OPTIMIZATION

All sources collected and organized into coherent reports.

ACTION

Real-world strategy derived from visualization and consulting.

INTEGRITY

Clean Data = Reliable Data

DATA VISUALIZATION & TABLEAU

CMOs don’t need to be data scientists to make decisions backed by numbers. Data visualization allows them to create a comprehensive picture of the way their audiences behave online.

Programs like Tableau allow CMOs to find patterns in rich data from many sources.

These insights can be applied in real-time to marketing campaigns for better conversions and ultimately, more revenue.

Make your CMO fall in love with data. THE POWER OF ANALYTICS

REFINE

REFiNE is Fathom’s audit and clean-up service for Google Analytics that addresses data integrity and optimization, the first 2 phases of Fathom’s 4-phase analytics process.The entire 4-phase approach to data refinement covers:

Initial Audit

Includes in-depth discussions about business goals and Google Analytics examination

Recommendations

Includes a map of every issue, its significance & cause(s), and how to correct it

Implementation

Includes website, Google Analytics fixes (does not include campaign URL tagging)

Re-Audit & Verification

Includes review and quality check for final adjustments (if necessary)

It’s time to focus on your data integrity. Are you ready to get clean? LEARN MORE ABOUT REFINE

inSITE

inSITE is an advanced analytics product that addresses phase 3 (implementation). It includes branded interactive dashboards and a monthly report with data analysis and recommendations.

Trust in your analytics enables trust in your strategy and:

  • Better reporting
  • Smarter marketing
  • More new business
  • Less wasted budget

WHY YOU DON’T WANT DIRTY DATA

Making decisions based on inaccurate data potentially means:

  • Uninformed marketing decisions
  • Misallocated budgets
  • Untracked website visits
  • Incorrect conversion attribution, skewed conversion rates
  • Lost revenue opportunities
Dirty Data = Uninformed Marketing Decisions DON'T LET THIS HAPPEN TO YOU
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