Search-Engine Optimization (SEO)
Make Google your friend: Organic search visibility, conversions and revenue. Prevention and protection from big algorithm changes. Mobile-friendliness, local-friendliness.
Strategy, execution and measurement. Giving your audience what it wants. Articulating your brand voice. Captivating new customers and earning the loyalty of repeat customers.
Intelligence, monitoring, insight and action. Audience research. Product development. Tracking big influencers. Drafting communication policies. Creating unified brand voices. Enforcing cross-company message consistency. Integrating social media with broader marketing strategy, creative and analytics for maximum effect.
PR & Reputation Management
Communications 101. Community relations. Promotion plans. Finding the right people, messages and distribution channels. Knowing where not to waste your time. Integrating communications with broader marketing strategy, creative and analytics for maximum effect.
Conversion Optimization / UX
A scientific approach to maximizing conversions and promoting user-friendly experiences. A/B testing, multivariate testing, user testing. Striking the fine balance between user and business needs.
Message triggers that map to the buying cycle and lead-scoring that maps to business objectives. Automated cadences. Segmentation & personalization. Nurturing. Lead-to-revenue management. Integrating email with broader business strategy, creative and analytics for maximum effect.
Data cleanup. Accurate reporting. Sophisticated tracking of user behavior and conversion trends. Attribution management. Tying web metrics to advertising and marketing dollars. Integrating analytics with marketing strategy, creative and communications for maximum effect.
Integrating video production with marketing strategy, communications and analytics for maximum impact on audience engagement. YouTube optimization. Video advertising. Interactive content.
Marketo Services Consulting
Dedicated support for users of the Marketo marketing automation platform. Sales and marketing alignment, channel integration (including offline), closed-loop revenue cycle reporting, content strategy and marketing-sales lead transition.
Salesforce Consulting & Sales Process Design
Ensure accuracy and accessibility of sales & marketing data. Track marketing influence on pipeline and closed business. Create sophisticated workflows for maximum efficiency.