In this tough economy, it makes a lot of sense to put several online marketing programs in motion to reach new customers.
But coordinating them can prove to be a challenge. Fortunately, companies can learn to tackle communication and other issues during a September 17th webinar sponsored by Fathom.
The Search Marketing Now free webinar, “Boost ROI with Coordinated Online and Search Marketing Teams,” will be presented by Mike Moran, a well-known author, speaker and Internet strategist. The webinar will begin at 1 p.m. EDT.
It’s critical that everyone communicate effectively across search engine optimization (SEO), paid search, opt-in email, video and social media. The free event will cover:
- Measuring each channel for cohesion across the organization
- Sharing data and creative across different marketing disciplines
- Understanding how your approach to online customers makes all the difference
- How companies that sell offline measure their offline and online
Co-author of “Search Engine Marketing, Inc.” and author of “Do It Wrong Quickly,” Mike Moran is a former IBM Distinguished Engineer with more than 20 years experience in search technology. He led the original search marketing strategy for ibm.com, as well as the integration of ibm.com’s site search technologies. Beyond his search work, Mike has spearheaded ibm.com projects in Content Management, Personalization, and Web Metrics. He is also a public speaker and consultant on Internet marketing, as well as Chief Strategist at Converseon.
Sign up today for Boost ROI with Coordinated Online and Search Marketing Teams.
