New study shows how poorly U.S. manufacturers use natural search engine optimization (SEO) as an online marketing strategy to generate new sales leads.Cleveland, OH (PRWEB) June 1, 2005 — A new study of 350 U.S manufacturers found that most of these companies fail to embrace basic natural SEO (search engine optimization) techniques that can help trigger online sales leads.“U.S. Manufacturers Resist Natural Search Engine Optimization (SEO) and Online Sales Leads,” prepared by Cleveland, Ohio-based Fathom (

http://www.fathomdelivers.com), covers such SEO topics as web site page titles and META descriptions, site architecture barriers and visible text.The SEO report, for example, notes that 75% of U.S. manufacturers don’t appear to use effective keywords in the home page title tag, which heavily influences how well a web site will rank on search engines. More than 80% don’t use a suitable title on primary interior pages, such as the about or product summary pages.

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Get a free copy of the SEO study here:
http://www.fathomdelivers.com/forms/manufacturing-seo-study.aspManufacturers also can take a quick survey about whether they use SEO strategies. Fill out the survey here:

http://www.fathomdelivers.com/manufacturing-seo-survey.asp“It doesn’t make sense for manufacturers to ignore SEO,” said Michael Murray, vice president of Fathom, an SEO firm. “Whether it’s one local facility or a large company with many regional offices, these businesses often sell throughout the United States, and globally in some cases. An effective SEO strategy can take them to the top of search engines – a prime way to attract new customers.”Online searches aren’t limited to celebrities, news and sports, Murray said. Plenty of business owners hunt for everything from bearings to plastics.

The SEO study, which includes META tag case studies and insights about keyword selection, also found that most manufacturing web sites include a reasonable amount of visible text that could be optimized with search terms – if companies make the effort. Manufacturers should also avoid splash pages (with the “skip intro” button) and frame architectures that may limit rankings.

Murray is available to discuss the study, SEO tactics and related trends. He can be reached at 216.861.5951 ext. 111.

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Fathom is an Ohio search engine optimization firm (SEO firm) with professional search engine consultants dedicated to SEO marketing, with an emphasis on organic search engine optimization and placement.