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Google is at it again. Monday, in an effort to continue to increase its presence in the social media sphere, Google launched the next installment of its already successful Google+ project: Google+ Pages. These pages have been in the works for months, and users have been anxiously awaiting their arrival. Google+ Pages will allow business small and large to connect with their existing customers, and potentially create new business.
Google+ Pages are not only a great way to enhance your business’ local and national presence, but they also allow existing Google+ users to connect with brands, companies and organizations. Many brands, news outlets and big name companies have been early adopters of Google+ pages. Below are a few examples:
So you might be asking yourself, “Okay great, I have a business and a Google+ Page, what does it mean? How can I make Google+ work for my Business?”
Below are a few simple steps that can get you on the right track to utilize this new feature effectively:
Start by setting up your actual Google+ page:
- Visit https://plus.google.com/pages/create
- Select which category your business fits into:
- Local Business or Place
- Product or Brand
- Company, Institution or Organization
- Arts, Entertainment or Sports
- Other
Enter the Basic Information into your selected category
- Agree to the terms
- CREATE!
Next, it’s time to customize the page:
- Create a Tagline
- Enter your profile picture
- Enter all of the information customers will want to know about your product.
- PROMOTE!
- Click Finish, and you will be taken to your new Google+ Business Page.
A few things to note:
One main feature of Google+ Page that you do not want to forget is: the badge for your website. Visit the developers guide for gain access to this badge.
https://developers.google.com/+/plugins/badge/config
Also, be sure to add the +1 button on your website to share even more content with the Google world. http://www.google.com/intl/en/webmasters/+1/button/index.html
Have questions about Google+ or want to know more tips and tricks? Check out this helpful resource:https://plus.google.com/100585555255542998765/posts/J4LKQnjj7z1
