The Fathom Way is Flexible
Fathom's online marketing solution can fit numerous situations.
Consider the following 3 scenarios, the results, and how we got there (online marketing components).*
Scenario 1:
A law firm wants to increase the number of signed cases each year.Results: January–June 2011 saw a 400% increase in Internet-based signed cases over the same period from the previous year. 11 of 15 Internet-based signed cases in these first 6 months were from organic leads.
How We Got There:
- Developed new website copy
- Initiated high-quality link-building (free and paid)
- Enhanced call-to-action graphics/internal text links
- Added video/form to home page
Scenario 2:
A B2B CRM software provider needs to improve its lead count from people who download its content.
Results: Leads via download increased 140% from Oct. 2010 to May 2011. For every $10,000 spent Fathom delivered $400,000 in revenue.
How We Got There:
- Pursued paid links
- Improved the site's forms
- Added product demo videos to relevant pages
- Increased prominence of calls-to-action across the website
Scenario 3
A retail e-commerce site wants to fix its Google product-search feed and increase its conversion rate to 6.5%.
Results: The business accrued $9,577.44 in new revenue in May 2011 linked directly to the repair of the Google shopping feed. The conversion rate reached almost 9% for the month of July, 2011. Overall, for every $10,000 spent Fathom delivered $150,000 in revenue.
How We Got There:
- Provided monthly on-site content recommendations to increase rankings and visibility
- Implemented revised, error-free Google Merchant Center shopping feed with heavy keyword focus
- Expanded resolution of the site template to increase conversion opportunities
*These scenarios are from actual Fathom clients, made anonymous to protect confidentiality. All the data is real.
