How are your current and prospective patients using online search to find your healthcare organization? As PEW Internet Research found earlier this year, online search is one of the first places patients start looking for health information. In fact, 8 in 10 online health inquiries start at a search engine. While search engines are the foundation for many patients’ health research, the use of search continues throughout the patient relationship with the organization, from research to scheduling an appointment to becoming a returning patient and brand advocate.… Read the rest
News & analysis on digital marketing & analytics
If you took psychology in high school or college, how much of that do you think you retained? Are you applying it to what you do today in marketing? If the information went in one ear and out the other, chances are that your company’s marketing is operating at a disadvantage.
Psychology is important to online marketing because marketing is all about people and the people you’re marketing to are influenced by a number of different psychological factors.… Read the rest
In 2012 alone, Google is forecasting to make hundreds of changes to the search, SERPS and indexing algorithms. Most recently, Google made over forty changes, which was the largest yet in 2012. To learn more about navigating Google’s recent algorithm changes and optimizing and monetizing your search efforts, check out our new white paper (PDF), which includes an accompanying Outrider/Martina Seefeld infographic: