How are your current and prospective patients using online search to find your healthcare organization? As PEW Internet Research found earlier this year, online search is one of the first places patients start looking for health information. In fact, 8 in 10 online health inquiries start at a search engine. While search engines are the foundation for many patients’ health research, the use of search continues throughout the patient relationship with the organization, from research to scheduling an appointment to becoming a returning patient and brand advocate.… Read the rest
Fathom Blog
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Blog Archives
Spring has sprung in Cleveland, and you can tell by the swaying temperatures that go from sunroof to snow shovel in the span of a week. This time of year is ideal for getting out in the yard to prepare flowerbeds for summer’s blooms, and cleaning out closets as you pack away sweaters and hang up your capris. It’s also a great time for cleaning up your website, checking for blatant errors and those coding cobwebs that you’ve let sit far too long.… Read the rest
If you took psychology in high school or college, how much of that do you think you retained? Are you applying it to what you do today in marketing? If the information went in one ear and out the other, chances are that your company’s marketing is operating at a disadvantage.
Psychology is important to online marketing because marketing is all about people and the people you’re marketing to are influenced by a number of different psychological factors.… Read the rest
According to Debra Mastaler, blog author of Link Spiel, LinkedIn for B2Bs is a hot ticket. Here are a few reasons why:
- It is populated with businesses and business professionals,
- It provides a neutral setting for companies to post information,
- People use it as a search outlet for vendors and suppliers,
- It is a good venue for establishing oneself or one’s company as an industry leader.
An increase in link-building opportunities is another perk; however, many B2Bs have yet to take full advantage of this benefit. … Read the rest
In 2012 alone, Google is forecasting to make hundreds of changes to the search, SERPS and indexing algorithms. Most recently, Google made over forty changes, which was the largest yet in 2012. To learn more about navigating Google’s recent algorithm changes and optimizing and monetizing your search efforts, check out our new white paper (PDF), which includes an accompanying Outrider/Martina Seefeld infographic:
http://www.fathomdelivers.com/resources/downloads/Optimize_Monetize_Google_Algorithm.pdf
