If you took psychology in high school or college, how much of that do you think you retained? Are you applying it to what you do today in marketing? If the information went in one ear and out the other, chances are that your company’s marketing is operating at a disadvantage.
Psychology is important to online marketing because marketing is all about people and the people you’re marketing to are influenced by a number of different psychological factors.… Read the rest
Merging two businesses is an exhilarating and usually exhausting process. Now that you have the prize, how do you make the most of the digital footprint in the integration phase? During integration planning, there is always lots of focus on operational, real estate and HR issues, but getting the most leverage and momentum out of the digital footprint can be one of your greatest drivers of momentum of the newly combined entity.
What are the critical factors to integrating and managing the new digital property to achieve maximum value?… Read the rest
Each December, when the year comes to a close, it’s custom to look to the new year and things the future will bring. While there is a great host of things we can look for in the world of SEO, one of the most interesting studies is the topic of rich snippets, Schema.org and the role of the semantic Web – or Web 3.0.
Snippets are additional bits of information from your website that Google, Yahoo!… Read the rest
“Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent.”
That’s what Google said when they announced on November 3 the new “freshness” update to their algorithm. And since the announcement, you may be wondering how you can use the algorithm change to your advantage. … Read the rest
As a small business owner, you are looking for every edge you can get, and using the endless possibility of the internet is one way to feed your pipeline with sales leads. And while most internet marketing agencies require a retainer to work with you, most small businesses don’t have the budget to pay for their services each month. Webbed Marketing, winner of a shelf full of small business awards, feels your pain.… Read the rest
