One of the questions that I frequently get asked when discussing our Performance-Based Email Marketing program is, “How do you track the conversions and revenue that your emails generate?”

Unfortunately, there are very few companies tracking conversions and revenue back to their email marketing campaigns. So let me explain a few different ways that this can be done.

Google Analytics

Yes, the very same tracking code that you probably already have on your entire website is perfectly capable of tracking conversions back to your email marketing campaigns.… Read the rest