As I sit here writing this article and listening to the lyrics of Zac Brown Band’s “Make This Day Better Than The Last”, I can’t help but think about the growing power of email marketing and its integration into all forms of all online marketing.
Email Marketing, in common with all good online marketing, has these features:
- Everything can be tracked.
- The ROI is definitive.
- The ROI kicks the butt of any other medium.
The even better news for email is that its ROI kicks the butt of any of the online means of marketing.… Read the rest
Email marketing flexed its muscles at the start of the holiday season with thousands of messages being sent from all of the top online brands.
Analysis of over 1200 commercial email senders showed strong volume the day before Thanksgiving and on Black Friday. Sending peaked on Cyber Monday with almost one third of senders being active.
With the biggest single days of the year behind us, here is what you can do to maximize your email marketing revenue generation during the remainder of the holiday season.… Read the rest
One of the questions that I frequently get asked when discussing our Performance-Based Email Marketing program is, “How do you track the conversions and revenue that your emails generate?”
Unfortunately, there are very few companies tracking conversions and revenue back to their email marketing campaigns. So let me explain a few different ways that this can be done.
Yes, the very same tracking code that you probably already have on your entire website is perfectly capable of tracking conversions back to your email marketing campaigns.… Read the rest