I’ve noticed a change in my writing lately. And I blame October.
It was a chaotic month—a lot of detail work here, quick tasks there. The small but mounting assignments made for plenty of time-juggling, multi-tasking and inch-by-inching to accomplish everything on my scattered schedule.
Then I looked at my writing. Like my task management for the month, my writing seemed to jump around a bit more than usual. It was antsy, trying to communicate several messages to several audiences all at once.… Read the rest
When I first started writing press releases in college, I dreaded them. They were always factual and straight to the point with very little room for creativity or flair. Although I dreaded writing them, I understood the importance of a well-written press release. As all marketers know, press releases are a great way to get the word out about the latest news at your company. Writing newsworthy, timely and interesting press releases can greatly increase your exposure. … Read the rest
I was always under the impression that press releases were supposed to be dry and…
They were only supposed to tell the story of the XYZ Company merging with the ABC Company, or how a new product that hit the market would change our lives forever…or not. My opinion of press releases changed a couple of weeks ago when I attended a webinar presented by Janet Thaeler, author of “I Need a Killer Press Release-Now What?” Ms.… Read the rest
So, you want to publish an online news release that gets thousands of views and sends hundreds of referral visits to your website? One of the easiest and most cost-efficient ways to do this is by using PRWeb. For why you might choose PRWeb over other news release services, check out Rae Hoffman’s “PRWeb Review.” Having myself written/edited and submitted nearly 100 news releases on behalf of clients on PRWeb, I have learned a few tricks for SEO and online visibility. … Read the rest
Innovate … optimize … outcomes … metrics. Stop me if you’ve heard these words occasionally in the business world. According to David Meerman Scott, marketing speaker and author of marketing blog Web Ink Now, these words suck. Or, to paraphrase him, they are so overused in press releases that they have become meaningless. He doesn’t answer the question of why are they so overused in press releases, but the answer is obvious: because these words are the lingua franca of today’s corporatespeak.… Read the rest