You need a full-blown process, team, partner to do it right. All aspects are critical.

Interest in “Big Data” is exploding. According to Google Insights, relative search volume for the term big data has increased steadily over the past year (see chart below). The high point was last Thursday when President Obama made his proclamation about big data.

There are lots of players in the mix, from storage and processing to boutique analytics firms and automation partners like Marketo.… Read the rest