It can be very easy for a user to get lost in all the “Big Data” hype, but several things need to be in place to make sure your company finds the gold that lies within large data sets. It should be stated that you could have all the newest tools and experience in the world, but without the proper problem-solvers, your marketing intelligence could be misinterpreted. Big data for marketing is best applied with a combination of the latest software and skilled talent.… Read the rest
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You need a full-blown process, team, partner to do it right. All aspects are critical.
Interest in “Big Data” is exploding. According to Google Insights, relative search volume for the term big data has increased steadily over the past year (see chart below). The high point was last Thursday when President Obama made his proclamation about big data.
There are lots of players in the mix, from storage and processing to boutique analytics firms and automation partners like Marketo.… Read the rest
In their youth, odds are that today’s professional athletes enjoyed the same sports they now are paid to play, only in local parks with friends. They likely woke up on weekends and went out to the closest park, field, rink or court in search of a game. That’s exactly what it was to them—a game.
When sports are more than a game
But that’s before they became professionals. Sports is also a big business that involves many groups—from the owners to the athletes all the way down to the spectators, and in their own way, even people who try to ignore the game play a role.… Read the rest