You need a full-blown process, team, partner to do it right. All aspects are critical.
Interest in “Big Data” is exploding. According to Google Insights, relative search volume for the term big data has increased steadily over the past year (see chart below). The high point was last Thursday when President Obama made his proclamation about big data.
There are lots of players in the mix, from storage and processing to boutique analytics firms and automation partners like Marketo.… Read the rest
You don’t need to follow track and field to know who Usain Bolt and Tyson Gay are, and now you don’t need to work in Internet marketing to know about the importance of website speed for keeping visitor interest, thanks to today’s front-page story in The New York Times.
Track and field (or Internet marketing) insiders may already know that website speed has been written about before by Google and usability expert Jakob Nielsen, but one of the newest findings may surprise (via the Times story above):
“People will visit a Web site less often if it is slower than a close competitor by more than 250 milliseconds (a millisecond is a thousandth of a second).”
Our attraction to speedy websites may be subconscious, but the effect is no less powerful despite our lack of perception.… Read the rest
Many people have asked how I ended up joining Fathom after a great 15-year career working at a global level with The Nielsen Company (NYSE: NLSN). It’s pretty simple — the culture and fast-paced growth.
I’ve been fortunate to work with many companies around the world, both large and small, and Fathom is by far one of the most fun and innovative places I’ve ever experienced. And it’s all happening right here in Cleveland, Ohio.… Read the rest