OK, so you’re great at creating email newsletters. You always offer interesting information, and the templates are pretty. Enough people like them that you have a significant subscriber base (let’s say 50,000 for example).
But here’s the big question: How much are you converting?
If your conversion rate is on par with the industry average, you could actually be earning up to 9X below what you’d earn with superior conversion. “How do you attain superior conversion,” you ask?… Read the rest
U.S. mobile phone owners use their phones for health research more than they did 2 years ago, according to “Mobile Health 2012,” a new report from Pew Internet & American Life Project (via iHealthBeat).
“What percentage of cell phone owners use their phone to look up health information?”
As you can see from the accompanying Pew chart, the percentages have trended up across all age groups, with health research on mobile phones more than doubling among ages 30–49 and almost tripling among the coveted 50–64 group (boomers).… Read the rest
Technology is taking over the way we communicate with one another. Many teenagers in America own a cell phone, and a great percentage of them own a smartphone. Smartphones are becoming so ubiquitous that they are soon going to be referred to as just ‘phones.’ As mobile technology continues to advance, students use their phones not only to text and make calls but also surf the Web and download apps to connect to their favorite social media sites.… Read the rest
Mobile Web use is on the rise and expected to exceed traditional desktop browsing by 2015. Many companies are struggling to understand this platform and the marketing strategies that will succeed with these devices. Recently, Google released its Mobile Playbook to help businesses get a fix on the mobile revolution and ensure they are not left behind when their competition finds ways to optimize these platforms.
Google’s Mobile Playbook
Not content to merely talk the talk, Google presents this playbook, subtitled The Busy Executive’s Guide to Winning with Mobile, in a variety of formats that are friendly for tablets, smartphones, desktops, and even offline reading.… Read the rest
As smartphone and tablet adoption increases, businesses are finding that they have to track and optimize their sites for additional metrics. While desktop browsing still far exceeds mobile browsing, mobile Web usage is expected to overtake desktop usage by 2015. Businesses that have begun tracking mobile metrics and optimizing for mobile behaviors stand to benefit the most from this revolution in Internet access.
Time on Site: Mobile vs. Desktop Visitors
One key metric for measuring visitor engagement is the time spent on site.… Read the rest