Ah, marketing … Everyone knows it’s positive and trendy to associate your company with green activities (read green-themed Internet marketing tips from Fathom’s Kurt Krejny here). As business models are being built on green technology, “going green” is thought to be a brand enhancer.
In this vein, I’ve noticed over the last year or two while paying my monthly bills that “going paperless” is all the rage for utilities, telecoms, and banks. In emphasizing electronic billing, these companies usually like to tout how green they are, often displaying earth-friendly icons alongside the Calls to Action for e-billing.
Even tech-challenged people like myself know that electronic records require server space. Server farms require electricity, land and cooling systems. Maybe there is less detriment to the environment by choosing to get your bill from the Internet as opposed to a tree, but in any case your choice to enroll in e-billing does not bring you anywhere close to being the pre-civilized and noble Earth friend marketers would have you believe. Furthermore, how many people still end up printing out hard copies of their e-bills?
Go paperless because it’s convenient for you; don’t do it to be greener.
Have any of you readers noticed this trend? Please send comments
about your experiences. Links to green/e-billing propaganda pictures welcome!