On October 14, 2009 Bill Balderaz talked about Internet Marketing: Applications, Opportunities and Challenges for Toledo-Area Businesses. This was a panel Session on Social Networks Marketing, Case Studies, and “Tips to Take Home” with Kevin David, Bill Balderaz and Michael Temple.
News & analysis on digital marketing & analytics
Ah, marketing … Everyone knows it’s positive and trendy to associate your company with green activities (read green-themed Internet marketing tips from Fathom’s Kurt Krejny here). As business models are being built on green technology, “going green” is thought to be a brand enhancer.
In this vein, I’ve noticed over the last year or two while paying my monthly bills that “going paperless” is all the rage for utilities, telecoms, and banks. In emphasizing electronic billing, these companies usually like to tout how green they are, often displaying earth-friendly icons alongside the Calls to Action for e-billing.… Read the rest
A recent National Public Radio story on Vidders – fans of television programs who record and edit episodes of TV shows into music videos featuring disparate clips of the programs assembled in new ways to pay tribute to their favorite programs or to tell entirely new stories – is another example of the relative ease and ubiquity of Internet video. It turns out that vidders have been doing their creative pirating and montaging for several decades now, on programs from Star Trek and Mash to CSI and Law & Order, but have always relied on hand-to-hand exchanges or the postal system as ways of sharing their creations amongst themselves.… Read the rest