A common phrase found in today’s IT/business world is Big Data. But what does that really mean?
Well today, Fathom’s Marketing Mad Man, Paul Richlovsky, is going to answer that question and more. In this week’s Fathom That episode, Paul defines Big Data for us, how it differs from regular data, and what you should be doing with your Big Data. He talks about the importance of having someone trained to handle your Big Data who has the expertise to collect, organize and take action with it.… Read the rest
Did you know – direct mail marketing has a cost estimating from $1 to $6 per individual with a response rate as little as 2%? If you are targeting a group of 1000 people, that could cost you anywhere from $1000 to $6000 per campaign! Not to mention all of the “behind the scenes” work such as designing, printing and sending. So the real question to ask – is it worth it?
Email has become one of the most successful and (usually) painless communication tools we have seen this century.… Read the rest
If you’ve ever wondered how your tech company can make the most of online marketing, Fathom has the answers. On October 20, from 1:00-2:00 p.m. EDT, Fathom’s Michael Mazzone, Senior Account Executive, will be hosting a webinar entitled, “Navigating Online Marketing for the Tech Industry.”
Michael will deliver information and proven strategies aimed at improving online marketing success for the technology industry. Participants will learn how to improve their website’s conversion rates, increase ROI, and more.… Read the rest
It turns out it’s not what you say, but how you say it – and who you say it to – that really matters.
At last week’s NEOUPA readability presentation, Angela Colter discussed the importance of readability in today’s content. She emphasized that if you can’t create copy that is clear, concise and enjoyable to read, no one is going to pay attention to it. She also pointed out that people can read and understand every word in a paragraph, but have absolutely no idea what it means.… Read the rest