After the last four days of pure basketball paradise, March Madness is in full effect throughout the country and beyond. Being the analytics guy that I am, I find my interest in my favorite sporting event of the year going beyond the hardwood. All of the buzz generated during these few weeks in March provides an unbeatable opportunity for marketers to capitalize!

Universities, players, sponsors, host cities, bars and countless others have capitalized on the NCAA basketball tournament for years.… Read the rest