Many search marketers have been waiting for Google Analytics data to show up in Google AdWords for a long time. In the past, we’ve had to toggle back and forth between Google Analytics and Google AdWords when we wanted to see bounce rates, average times on site, and page views per visit.
Depending on the goal of your PPC campaign, these Google Analytics metrics may be more or less important. For example, if you’re sending users to a landing page with a form and very few escape hatches (for lead-generation purposes), the bounce rate might typically be high.… Read the rest
Looking to boost the performance of your Google AdWords PPC campaigns quickly? Who isn’t?!
Consider the following tactics that will help increase conversions in AdWords:
- Protect Your Brand & Make Bank in the Process: With the recent study by Google showing that advertisers receive 50% increase in incremental clicks when showing up #1 organically and in PPC (and the possibility your competitors will bid on your brand), it’s really a no-brainer that your company should be bidding on its name and different variations.
… Read the rest
Note: This blog post was co-authored by Brad Miller, Noah Brooks and Joe Castro.
Remarketing, or the practice of serving a display ad to a user based on what he/she visits or searches, has recently been split into two categories:
- Site retargeting: The “traditional” retargeting approach that retargets users who have already been to your website.
- Search retargeting: The newer form of retargeting where you display your ads to individuals who search for terms relevant to your site within a search engine, but don’t click on your ad or organic listing.
… Read the rest
Google has always provided us PPC’ers with great flexibility when it comes to ad rotation settings. Prior to May 11th you had 3 options to choose from.
- Rotate evenly (for as long as you want)
- Optimize for clicks
- Optimize for conversions
So that’s all fine and dandy. However, on the aforementioned May 11th Google decided to make a significant change, not for the better in my opinion. Any campaign opted into the “rotate” setting would ONLY rotate for a period of 30 days and would then be opted in to the “optimized for clicks” setting.… Read the rest