Ah, marketing …  Everyone knows it’s positive and trendy to associate your company with green activities (read green-themed Internet marketing tips from Fathom’s Kurt Krejny here).  As business models are being built on green technology, “going green” is thought to be a brand enhancer.

In this vein, I’ve noticed over the last year or two while paying my monthly bills that “going  paperless” is all the rage for utilities, telecoms, and banks.   In emphasizing electronic billing, these companies usually like to tout how green they are, often displaying earth-friendly icons alongside the Calls to Action for e-billing.… Read the rest