If you missed my post last week, I discussed how the adoption of IPv6 will inevitably change email marketing delivery. Now that you know a fundamental shift in email delivery is coming — actually, it already has for the major inbox providers — here is what you can do about it.
Engage your subscribers as much as possible.
Patricia said it best earlier this week with, “The days of batch and blast are over.” With a portion of your sender reputation based on inbox engagement, you should only be sending relevant, targeted, and timely messages to your subscribers.… Read the rest
The days of batch and blast email are over. IPS’s are smarter and stricter than ever so if you don’t have your deliverability under control you are leaving a lot of money on the table. It’s a simple concept; more emails in the inbox = more conversions. If there are any ISP’s where you are not solidly hitting the inbox it is time to start optimizing for delivery.
Here are some simple metrics to follow and some quick ideas to get your deliverability under control.… Read the rest
How many of your customers are repeat buyers? How many were referred by past customers? How many left reviews, ratings, or testimonials?
How many of your leads got quick, easy access to your latest whitepaper? How many knew which salesperson was going to follow up with them on the phone, and when?
Email marketing doesn’t stop at the conversion. It should do a 180. Instead of focusing on acquisition, is transforms into a tool for nurturing conversions and building long term relationships.… Read the rest