If you missed my post last week, I discussed how the adoption of IPv6 will inevitably change email marketing delivery. Now that you know a fundamental shift in email delivery is coming — actually, it already has for the major inbox providers — here is what you can do about it.

Engage your subscribers as much as possible.

Patricia said it best earlier this week with, “The days of batch and blast are over.” With a portion of your sender reputation based on inbox engagement, you should only be sending relevant, targeted, and timely messages to your subscribers.… Read the rest