Innovate … optimize … outcomes … metrics. Stop me if you’ve heard these words occasionally in the business world. According to David Meerman Scott, marketing speaker and author of marketing blog Web Ink Now, these words suck. Or, to paraphrase him, they are so overused in press releases that they have become meaningless. He doesn’t answer the question of why are they so overused in press releases, but the answer is obvious: because these words are the lingua franca of today’s corporatespeak.… Read the rest
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Want to attend the New Marketing Summit
featuring David Meerman Scott, Chris Brogan, Paul Gilllin? We have an
extra pass and it can be yours. On Thursday at 8 am we're going to do
this Google Blog Search.
If you are the top result when we do the search. You get the pass. Note, this does not include air fare or hotel.
Happy Blogging!… Read the rest