Imagine that you’re interested in going back to school. You don’t know which program to pursue or which school to choose. In fact, you’re not even sure if continuing your education is the right choice. Right now, you just want to do a little online research to explore the possibilities.
So you go to Google and type in “schools near [your location].” You click on the first result and land on the school’s home page. Once you locate the school’s blog, you end up reading a post about trends in information technology.… Read the rest
If you’re wondering why people are getting to your website but they aren’t converting, have you ever considered that it might be because your content is boring? Getting conversions on your website isn’t just about intuitive navigation and simplified design. In fact, the words you use on your website carry a lot of weight and shouldn’t be hastily thrown together.
Here are some tips that will help you take your website content from “blah” to actionable.… Read the rest
In today’s competitive buyer-driven business world, it’s more important than ever to really understand your customers at a deeper level. That’s where buyer personas come in handy. But do you know what buyer personas are or how you can use them? And do you know why they’re important to incorporate into your online marketing efforts?
What is a buyer persona?
Not to be confused with a target market, a buyer persona is a group of people within a target market who share common demographics, problems, desires, motivations, goals and needs.… Read the rest
Do you find that people don’t complete forms or don’t respond to the calls to action on your website? The problem could be your content. The content you have on your website plays a big role in whether or not people take the action you want them to take when they arrive at your website. Here are some quick tips that will help you develop content that converts.
Do you know how effective the content on your website, landing page or email is? You can read all the blog posts and articles you want about copywriting techniques, words or phrases that sell, and strategies to consider, but until you test your content you’ll never know how well it is performing for your audience. Here are the top 10 reasons why you need to set up split testing for your email, PPC and website content:
- Focus groups, user testing and usability testing will only tell you how people think they will act, but A/B testing tells you how people actually act.
… Read the rest