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Listen up, Google: Here Are My Demands

By | March 19, 2013

As most of you know by now, Google threw a huge curveball at the PPC community a few weeks ago by announcing Google Enhanced Campaigns; and I’m not happy about it. Even though I braced for impact knowing that Google was going to be making big changes, I didn’t expect to be forced to change my entire strategy around clients’ campaigns. Before I had time to ask questions and read the extensive guide to switch campaigns over, my inbox was filled with chaotic emails from clients and co-workers wondering how this would affect their account.… Read the rest
Posted in Online Advertising/SEM/Display | Tagged , ,

 

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Google for the Assist: Search Funnels Data and Google AdWords

By | February 18, 2013

With the recent release of Google’s “Enhanced Campaigns,” you would think the company would take a break from adding any new features until the dust settled, but Google is at it again.  On Wednesday, Google announced that AdWords users would now be able to see search funnels data in AdWords accounts.  As long as you have conversion tracking enabled in your account, you should be able start looking at these data while doing day-to-day optimizations.

The introduction of multi-channel funnels to analytics allowed us to gain better insight on the complete path a user takes to conversion. … Read the rest

Posted in Online Advertising/SEM/Display | Tagged , , ,

 

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Google AdWords Enhanced Campaigns: The Good, the Bad, and the Ugly

By | February 14, 2013

If you haven’t heard, Google just made a major announcement about what they are calling “Enhanced Campaigns” on Wednesday, February 6th. Before writing a blog on this topic, I was really interested to read others’ opinions from the industry. If you’ve kept up with the reaction, you probably noticed that most of it appears negative.

Here’s a quick look at different variations of “Google Enhanced” and “AdWords Enhanced” search volume using Google Trends. Since the announcement, the interest and search volume around these terms have grown significantly (unfortunately, we can’t see data for “Google Enhanced Campaigns” or “AdWords Enhanced Campaigns,” but I still think this gives us an idea about the “chatter” surrounding this subject).… Read the rest

Posted in Online Advertising/SEM/Display | Tagged ,

 

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More Reasons To Use Google Sitelinks

By | September 24, 2012

Ever since the Google AdWords sitelinks option was launched in November 2009, I’ve been curious about how great of an impact this would have on our clients’ PPC performance. I wasn’t sure exactly how things would play out, but figured it would help improve click-thru and conversion rates (especially for general keywords). If someone typed in “shoes,” you could ideally show sitelinks for “women’s shoes,” “men’s shoes,” “running shoes,” “basketball shoes,” etc. and drive the user closer to the conversion funnel.… Read the rest

Posted in Online Advertising/SEM/Display | Tagged , , ,

 

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Top 5 Ways To Improve Google AdWords

By | August 17, 2012

Google AdWords is far and away the best search platform to manage for a PPC’er. However, certain elements—such as transparency, flexibility, and reporting—could be improved to allow advertisers to significantly boost results.

That being said, here’s my wish list of Top 5 Ways To Improve Google AdWords:

1. Ad Group-Level Sitelinks

  • Sitelinks are great, right? Generally they will increase the click-thru rate of your campaigns and help get users deeper in the conversion funnel … but sitelinks are currently only available at the campaign level.

    • … Read the rest

Posted in Online Advertising/SEM/Display | Tagged , , , , ,

 

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