News & analysis on digital marketing & analytics
With the recent release of Google’s “Enhanced Campaigns,” you would think the company would take a break from adding any new features until the dust settled, but Google is at it again. On Wednesday, Google announced that AdWords users would now be able to see search funnels data in AdWords accounts. As long as you have conversion tracking enabled in your account, you should be able start looking at these data while doing day-to-day optimizations.
The introduction of multi-channel funnels to analytics allowed us to gain better insight on the complete path a user takes to conversion. … Read the rest
If you haven’t heard, Google just made a major announcement about what they are calling “Enhanced Campaigns” on Wednesday, February 6th. Before writing a blog on this topic, I was really interested to read others’ opinions from the industry. If you’ve kept up with the reaction, you probably noticed that most of it appears negative.
Here’s a quick look at different variations of “Google Enhanced” and “AdWords Enhanced” search volume using Google Trends. Since the announcement, the interest and search volume around these terms have grown significantly (unfortunately, we can’t see data for “Google Enhanced Campaigns” or “AdWords Enhanced Campaigns,” but I still think this gives us an idea about the “chatter” surrounding this subject).… Read the rest