Acquire … convert … nurture. This is the essence of how to grow your business … profitably.
What does this mean?
It means: Acquire new visitors, convert them into leads/prospects, and then nurture them into new and repeat customers.
It also means you can accomplish your business goals using whatever means necessary:
With a foundation of analytics, Fathom helps you do what you need when you need to do it. We call it “Your Top Salesperson,” or “YTS” for short. You can call it whatever you want. The bottom line is that you can choose a marketing program tailored to your business needs, then adjust it as you go along.
Return-on-investment is where it’s at.