Built to rank. Designed to convert.™
Smart Web design is user-centered and intuitive. If you want your website/organization to be found by the outside world, it also should be SEO-friendly and ready to convert.
Persuasion & personality
Not all visitors are alike. Therefore, Web design agencies should cater to all kinds. One reliable method of appealing to multiple types of people is the use of visitor personas based on the Myers-Briggs Type Indicator. A persona-guided sitemap can chart the appropriate paths for these varied users, from basic directory architecture to navigation and page copy elements.
To ensure your business needs are met, consider a 5-step approach to design:
- Immersion (assess company’s business/marketing goals)
- Strategy (plan persuasive, persona-based architecture)
- Design (create intuitive, conversion-ready design)
- Development (build a robust platform)
- Optimization (measure and improve through Web analytics study and user testing)
Fathom Blog Feed: Web Design & Development
Companies change their names and website domains for a number of reasons, including right after a merger, completing an acquisition or just to re-launch their brand and identity. What is oftentimes overlooked, though, is how do you let the digital world know you changed your name?… Read the rest
If you’re planning on a website redesign heading into the new year, read on! We’ve compiled a website redesign checklist of the most important SEO tactics to consider when switching platforms, launching new content sections or completely overhauling your entire website.… Read the rest
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