Built to rank. Designed to convert.™
Smart Web design is user-centered and intuitive. If you want your website/organization to be found by the outside world, it also should be SEO-friendly and ready to convert.
Persuasion & personality
Not all visitors are alike. Therefore, Web design agencies should cater to all kinds. One reliable method of appealing to multiple types of people is the use of visitor personas based on the Myers-Briggs Type Indicator. A persona-guided sitemap can chart the appropriate paths for these varied users, from basic directory architecture to navigation and page copy elements.
To ensure your business needs are met, consider a 5-step approach to design:
- Immersion (assess company’s business/marketing goals)
- Strategy (plan persuasive, persona-based architecture)
- Design (create intuitive, conversion-ready design)
- Development (build a robust platform)
- Optimization (measure and improve through Web analytics study and user testing)
Fathom Blog Feed: Web Design & Development
About one year ago, Fathom decided to focus even more tightly on areas of industry expertise.
At this time, the Fathom website –the most important medium for reaching new customers and generating more sales – was in need of a new identity to reflect our evolving approach, services, areas of expertise and brand identity.… Read the rest
Alright, so it’s 2013, and your manufacturing company has an attractive website to promote your products and/or services across the Web to potential customers. Good for you! Your competitors have websites, too.… Read the rest
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