Internet video: It’s more than pets and babies these days.
Web video popularity has increased exponentially over the last 5 years. And with this rise in popularity, so have its benefits to consumers and B2B customers. By including video with your products or services, we can help improve your chances of converting a “view” into a customer.
Video is capable of helping you achieve multiple marketing goals, such as gaining interest, explaining a difficult subject, visually representing your brand, or directing a customer to an action.
Fathom offers video production and online video marketing packages that include*:
- a wide range of local talent (age, sex, ethnicity)
- on-location shooting
- studio sessions
- video player coding
- flexible project lengths
- motion graphics
Capabilities: In-house studio (green screen), production software allow full responsibility for creation of your next Web video, from scriptwriting and talent sourcing through shooting and editing. Plus hosting.
Types of videos: Product demos, educational, how-to, narrative, promotional, company overviews, internal training.
Amped-up engagement: Increase engagement through an interactive player with custom paths that cater to viewer preferences.
“With Fathom’s video production and marketing expertise, I received an incredibly creative video product that absolutely exceeded my expectations. Fathom’s video team was easy to work with, continuously provided fresh ideas to keep my target audience engaged, and remained very goal-oriented throughout the project. Check out the video, it speaks for itself. Fathom is a must use for online video production. I will use again.”
-Jim Keenan, Sr. Partner at A Sales Guy Consulting
We use Fathom exclusively for Inspect-It 1st’s videos, and they always deliver a high quality product, on-time and on-budget. From creative concept to production, the team is outstanding. We highly recommend Fathom for your next video project!
-Inspect-It 1st Property Inspection
*Extra costs may apply.
Learn more about Internet video production & marketing on our blog.
Fathom Blog Feed: Video
“If you’re everything to everyone, you’re nothing to no one.” In other words, don’t waste your time and money on trying to sell to everyone. It just won’t work. Instead, you need to pinpoint your target audience and cater your messaging around them.… Read the rest
Tradeshows are a popular sales, marketing and branding effort in the Manufacturing world. While many industries have moved away from spending money on setting up booths, many manufacturers continue to tout tradeshows as an effective way to get out their brand name, showcase new products, nurture relationships with existing customers, and build relations with new prospects.… Read the rest
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