Internet video: It’s more than pets and babies these days.
Web video popularity has increased exponentially over the last 5 years. And with this rise in popularity, so have its benefits to consumers and B2B customers. By including video with your products or services, we can help improve your chances of converting a “view” into a customer.
Video is capable of helping you achieve multiple marketing goals, such as gaining interest, explaining a difficult subject, visually representing your brand, or directing a customer to an action.
Fathom offers video production and online video marketing packages that include*:
- a wide range of local talent (age, sex, ethnicity)
- on-location shooting
- studio sessions
- video player coding
- flexible project lengths
- motion graphics
Capabilities: In-house studio (green screen), production software allow full responsibility for creation of your next Web video, from scriptwriting and talent sourcing through shooting and editing. Plus hosting.
Types of videos: Product demos, educational, how-to, narrative, promotional, company overviews, internal training.
Amped-up engagement: Increase engagement through an interactive player with custom paths that cater to viewer preferences.
*Extra costs may apply.
Learn more about Internet video production & marketing on our blog.
Fathom Blog Feed: Video
According to an early 2013 article posted on the Reuters website regarding the growing use of Internet video – largely due to mobile access these days via smartphones and notebooks – it is the “fastest-growing form of online advertising.” This really isn’t surprising, since one of the easist and most popular features of mobile devices is watching videos of news clips and music performances, just as the advent of transistor radio made music and news accessible to its mobile users.… Read the rest
1. Conversions: Studies have shown that video can increase lead generation and shopping cart conversions. Videos are great for increasing open and click through rates in email, increasing form completions on PPC landing pages, and increasing conversions on any website.… Read the rest
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