Get more from your fans.
Social media apps offer opportunities for increased brand awareness, fun user experiences, data mining and monetization:
Turning social data into ROI
The best part of using social media applications from the company perspective? Instant access to data that marketers could only dream of years ago. Using custom applications on Facebook, for example, marketers can gain access to a user’s:
- Relationship status
- Facebook ID
After one-click user-granted access, this data can be analyzed, segmented, and applied to re-engagement campaigns via social ads, Facebook ‘custom audience’ targeting, and opt-in e-mail.
Our social media marketing agency offers a social dashboard
Currently in beta-testing for select clients, your custom dashboard can:
- Monitor app activity
- Post images, announcements and videos
- Measure fan engagement
- Identify brand evangelists, birthdays for rewards programs, et al.
Learn more about social media marketing
Fathom Blog Feed: Social Media
There is no ignoring it. Google+ is here to stay in 2014.
In the last week, there’s a good chance you’ve seen at least one of the following:
Prior to last week, Google was a little ambiguous on how you can receive a custom (or vanity) URL.… Read the rest
If you’re in the manufacturing industry, consider LinkedIn your go-to social network. According to LinkedIn, it has over 259,000,000 registered members, and that number continues to grow. LinkedIn is the perfect place to tout your thought leadership, share the latest news from your company and get reputable recommendations from others.… Read the rest
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