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Turn ‘likes’ into leads.

CFOs want to see the ROI from social media. Your own boss probably does, too. Good news: You can generate leads, revenue and new customers on social channels. You can track them, too.

On any network, as social media marketing agency, we believe you should be:

  • Reaching your audience (new and existing)
  • Retaining (and creating) loyalty
  • Converting fans/followers into buyers

Expect your social media to:

  • Be integrated with SEO, content, online PR and other marketing
  • Complement what your employees already do
  • Cater to your business objectives and internal team structure
  • Amplify the reach of your content assets
  • Be properly tracked, managed, and supportive of lead-generation and sales
  • Value quality over quantity
  • Not annoy customers & prospects
  • Not ‘game’ the search engines

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Learn more about social media marketing on our blog.

Fathom Blog Feed: Social Media

Social is Your New Best Friend

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It’s pretty rare that a person can say they’ve had all good experiences with every brand or product they’ve tried. There’s usually a bad experience that sticks out in your mind like a sore thumb, one that enraged you so much you swore you’d never use that brand again.… Read the rest

By | November 17, 2014

How Hospitals Should Respond to Ebola on Social Media

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With the current news and hype over reported cases of ebola in the U.S., healthcare providers have a great opportunity to serve their communities. By dispelling myths and instilling confidence that they are taking the appropriate measures to ensure their community will be safe, health systems can help calm a panicked public.… Read the rest

By | October 22, 2014

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