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Turn ‘likes’ into leads.

CFOs want to see the ROI from social media. Your own boss probably does, too. Good news: You can generate leads, revenue and new customers on social channels. You can track them, too.

On any network, as social media marketing agency, we believe you should be:

  • Reaching your audience (new and existing)
  • Retaining (and creating) loyalty
  • Converting fans/followers into buyers

Expect your social media to:

  • Be integrated with SEO, content, online PR and other marketing
  • Complement what your employees already do
  • Cater to your business objectives and internal team structure
  • Amplify the reach of your content assets
  • Be properly tracked, managed, and supportive of lead-generation and sales
  • Value quality over quantity
  • Not annoy customers & prospects
  • Not ‘game’ the search engines

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Learn more about social media marketing on our blog.

Fathom Blog Feed: Social Media

How Facebook Found My Dog: Lexie’s Tale

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Last week I experienced the worst five days I’ve had in a while. My rescue dog Lexie ran away for the second time in seven months. Her first escape occurred during the winter and only lasted 24 hours as she made her way back to my house cold and hungry—no doubt unable to forage for food in the snow.… Read the rest

By | August 8, 2014

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