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Turn ‘likes’ into leads.

CFOs want to see the ROI from social media. Your own boss probably does, too. Good news: You can generate leads, revenue and new customers on social channels. You can track them, too.

On any network, as social media marketing agency, we believe you should be:

  • Reaching your audience (new and existing)
  • Retaining (and creating) loyalty
  • Converting fans/followers into buyers

Expect your social media to:

  • Be integrated with SEO, content, online PR and other marketing
  • Complement what your employees already do
  • Cater to your business objectives and internal team structure
  • Amplify the reach of your content assets
  • Be properly tracked, managed, and supportive of lead-generation and sales
  • Value quality over quantity
  • Not annoy customers & prospects
  • Not ‘game’ the search engines

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Learn more about social media marketing on our blog.

Fathom Blog Feed: Social Media

Facebook Relaunches Atlas: What Does It Mean?

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Last week, Facebook announced the relaunch of its Atlas advertising platform. Facebook described it as a tool that delivers “people-based marketing.” So, what’s the big deal?

We already know that both Facebook and Google use our data to target ads – when you search for a washing machine on Google, you will notice that advertisements on appliances will follow you for a few days/weeks on sites within the Google ad network.… Read the rest

By | October 8, 2014

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