Counteract the negative with the positive.
In a world where social media and consumer-review sites give every voice a public platform, your business needs to protect its online reputation.
Online reputation management helps your business project a positive vibe and overcome negative publicity by:
- Repeating what you’re doing right
- Discovering and analyzing bad PR
- Halting smear campaigns
- Researching consumer perception of your competitors
- Building your brand and brand awareness
- Getting valuable insight into your products and services
- Increasing customer satisfaction
Your reputation is everything. Our job goes further than protecting it. We want to make sure your best foot is always forward.
Learn more about reputation management on our blog.
Fathom Blog Feed: Reputation Management
Some of us in digital marketing are old enough—just barely—to remember a time when options were limited for anyone who wanted to broadcast a bad customer experience. Aside from word-of-mouth or writing a letter to the local paper, there just weren’t many ways to publicly voice consumer discontent.… Read the rest
Last week, Fathom’s Jonathan Pogact presented a session at the Higher Education Web Professionals (HighEdWeb) Association’s annual conference titled “Must-Know Strategies for Protecting Your School’s Reputation Online.” For everyone who couldn’t be there, I’m sharing some of his strategies here.… Read the rest
VISIT THE FATHOM BLOG »