Strategic management of search-engine marketing for leads and customers at the right price.
Fathom Blog Feed: Online Advertising / SEM / Display
Help Your Clients Understand You Better
As a digital marketer, how can you create value from something that a client or potential client doesn’t understand? Simplify. I’m constantly on a mission to learn and understand, and have found that the best way to do a job—any job—is to help your clients understand you.… Read the rest
While I usually welcome Google’s AdWords updates with open arms, its most recent change had me a little worried. For highly regulated industries like education, finance and insurance, compliance is one of the biggest hurdles we have to face in online marketing.… Read the rest
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