Strategic management of search-engine marketing for leads and customers at the right price.
Fathom Blog Feed: Online Advertising / SEM / Display
With all of changes in AdWords emphasizing the importance of ad extensions and quality score, it is easy to get caught up in those features and overlook your ads themselves. At the end of the day, they are just as important as everything else.… Read the rest
It’s Friday afternoon and an e-mail comes through to your inbox from your client:
“Do you think we can spend an extra $10,000 this month? We have extra budget and would love to see what the numbers would look like if we spent it in PPC .… Read the rest
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