Strategic management of search-engine marketing for leads and customers at the right price.
Fathom Blog Feed: Online Advertising / SEM / Display
If you have read any of my past blog posts, you might notice that I can’t help but use a sports reference every once in a while. My previous posts Google for the Assist and Turning Your Paid Search Campaigns into a Slam Dunk both look at the world of online marketing through the eyes of a sports fanatic.… Read the rest
Sitelink extensions are the easiest and most common type of extension to include in your ads. Not only do these extensions help take up more real estate on the page to improve your CTR by 10-20%, they also have an impact on your ad rank. … Read the rest
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