Strategic management of search-engine marketing for leads and customers at the right price.
Fathom Blog Feed: Online Advertising / SEM / Display
Companies change their names and website domains for a number of reasons, including right after a merger, completing an acquisition or just to re-launch their brand and identity. What is oftentimes overlooked, though, is how do you let the digital world know you changed your name?… Read the rest
In the course of doing digital marketing consulting and management for several different health systems nationwide, Fathom has found their digital advertising accounts typically have several common problems. (We’ve even graded the paid search performance of the Truven 15 Top Health Systems.) Hospitals can make better use of advertising dollars and increase return on paid search by avoiding the following pitfalls.… Read the rest
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