Strategic management of search-engine marketing for leads and customers at the right price.
Fathom Blog Feed: Online Advertising / SEM / Display
Sitelink extensions are the easiest and most common type of extension to include in your ads. Not only do these extensions help take up more real estate on the page to improve your CTR by 10-20%, they also have an impact on your ad rank. … Read the rest
Measuring social impact on a retail client is one of the hardest things to do. There are a lot of different metrics that you are able to track but creating a direct correlation between those and actual revenue to the business is tough.… Read the rest
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