Ready to talk? Chat with us, request a quote, or call 866-726-5968

Main Menu
Services & Solutions Menu

Make your budget go far in search engines, social media & mobile.

Strategic management of search-engine marketing for leads and customers at the right price.

Our PPC firm offers:

Download our social media advertising guides

Learn how to reach your ideal audience on Facebook or LinkedIn.

Get a free guide

You get:

  • Custom landing page & microsite creation/development
  • Access to dedicated Google and Yahoo! account representatives
  • Free call tracking that links calls to SEM efforts
  • Free use of Marin Software, the world’s leading online advertising platformPartnerBadge-Horizontal
  • Return-on-investment (ROI) figures viewable in monthly dashboard reports

Fathom is a Google Partner; a Bing Ads Preferred Agency; and Marin-Software Certified. Read testimonials on Fathom-managed PPC from customers.

Fathom Blog Feed: Online Advertising / SEM / Display

Google’s April 22 AdWords Announcement

avatar

Today, amidst great anticipation, Google hosted a live stream announcing upcoming products, enhanced reporting and new insightful tools for AdWords users. In case you missed today’s Google AdWords Announcement, here’s a quick rundown of what was introduced:

Innovative Ads

App keyword suggestions – based on unique data from Google Play to help drive more downloads

In-App install ads – for Google Display Network, if you have a calorie counting app they’ll show your app to users who already have fitness related apps installed

TrueView companion for apps – ads that encourage the download of apps when your video ad shows

App deep linking – can go directly to specific pages within an app, such as the next episode for your favorite show you’ve been watching on Hulu+

Insightful Reporting

Estimated total conversion offline – Allows you to report on estimated in-store conversions driven by online.… Read the rest

By | April 22, 2014

VISIT THE FATHOM BLOG »