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Increase conversion rates to increase leads and sales.

Get a complete analysis of your website’s conversion elements. By examining conversion funnels, we’ll:

  • Determine the metrics you should be using to measure quality leads
  • Help increase your conversion rates
  • Help improve your marketing return-on-investment (ROI)

Credibility

When you reduce user anxiety, you enhance the credibility and reliability of both your website and what you’re selling. Your website needs to provide clear incentives and reduce friction by eliminating usability frustrations. Why not:

  • Detect and eliminate parts of your website that frustrate or confuse users?
  • Analyze the complete conversion funnel step-by-step to remove roadblocks?
  • Test and measure regularly to get insight into further improvements?

Conversion analysis is part of a bigger solution.

Learn more about our approach to digital funnel management.

See the big picture

Fathom Blog Feed: Conversion Optimization & Usability

Consumer Brand Manufacturing Spotlight: Mobile Christmas Failure

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M-commerce fared poorly on Christmas Day last month, at least according to IBM data. How bad? E-commerce sites had 288% higher conversion rates on desktop than on smartphones. Jakob Nielsen broke down the details and significance, stating:

“This fresh data should serve as a wake-up call for e-commerce sites to get cracking on mobile usability, because many customers obviously want to shop on mobile devices.”

And don’t look the other way if you’re not in the e-commerce game; you likely have the same problems Nielsen stated:

No separate mobile design Bad general usability Non-compliance with mobile usability guidelines

More numbers that will make e-commerce marketing managers shudder: Average sales to desktop users were $107.72 while mobile users lagged far behind at $88.70.… Read the rest

By | January 15, 2015

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