Increase conversion rates to increase leads and sales.
Get a complete analysis of your website’s conversion elements. By examining conversion funnels, we’ll:
- Determine the metrics you should be using to measure quality leads
- Help increase your conversion rates
- Help improve your marketing return-on-investment (ROI)
When you reduce user anxiety, you enhance the credibility and reliability of both your website and what you’re selling. Your website needs to provide clear incentives and reduce friction by eliminating usability frustrations. Why not:
- Detect and eliminate parts of your website that frustrate or confuse users?
- Analyze the complete conversion funnel step-by-step to remove roadblocks?
- Test and measure regularly to get insight into further improvements?
Conversion analysis is part of a bigger solution.
Learn more about our approach to digital funnel management.
See the big picture
Fathom Blog Feed: Conversion Optimization & Usability
My colleagues and I have been looking at a lot of different B2B websites recently, mostly in the marketing and advertising industry. Why? Fathom is in the process of redesigning its website, and we’re getting inspiration from all sorts of places.… Read the rest
My new ride, just before it became covered in wintry Cleveland mush and road salt.
Marketers, take note: I just bought a car. Well, that’s not important to you. What’s important is how I came to this decision as a consumer, which I think everybody can learn something from.… Read the rest
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