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Increase conversion rates to increase leads and sales.

Get a complete analysis of your website’s conversion elements. By examining conversion funnels, we’ll:

  • Determine the metrics you should be using to measure quality leads
  • Help increase your conversion rates
  • Help improve your marketing return-on-investment (ROI)


When you reduce user anxiety, you enhance the credibility and reliability of both your website and what you’re selling. Your website needs to provide clear incentives and reduce friction by eliminating usability frustrations. Why not:

  • Detect and eliminate parts of your website that frustrate or confuse users?
  • Analyze the complete conversion funnel step-by-step to remove roadblocks?
  • Test and measure regularly to get insight into further improvements?

Conversion analysis is part of a bigger solution.

Learn more about our approach to digital funnel management.

See the big picture

Fathom Blog Feed: Conversion Optimization & Usability

Laws of Marketing Power: Despise the Free Lunch


“There is no cutting corners with excellence.”

–Robert Greene, The 48 Laws of Power

4073921729_653652a97f_zGreene’s Law 40 is fun to consider because it seems to run counter to marketing wisdom of the ages: Everybody loves ‘free.’ Why should we marketers “despise the free lunch”how does this law apply to us?… Read the rest

By | September 22, 2014