In order to know what’s really going on with your website, there is no substitute for user testing. Knowing what users are trying to do—and what actually happens—can be the difference between satisfied customers and disgruntled (or lost) visitors.
Fathom partners with Userlytics for user testing, a service that records users navigating your site over Web video.
- Outline a scenario and tasks for users to accomplish
- Ask up to 5 follow-up questions
- Select demographics of testers: country, gender, age, education, employment, family status
- Review onscreen interactions, verbal feedback and facial expressions
- Set annotation points throughout video playback
Post-testing, you’ll get a results dashboard that lets you easily switch from user test video to video alongside each demographic profile.
“Did a great job from start to finish (wireframes and recommendations for redesign, managing the rollout and result interpretation). Highly recommend!”
-Val Gamerman, President at Pyramyd Air
Fathom Blog Feed: Web Design & Development
About one year ago, Fathom decided to focus even more tightly on areas of industry expertise.
At this time, the Fathom website –the most important medium for reaching new customers and generating more sales – was in need of a new identity to reflect our evolving approach, services, areas of expertise and brand identity.… Read the rest
Alright, so it’s 2013, and your manufacturing company has an attractive website to promote your products and/or services across the Web to potential customers. Good for you! Your competitors have websites, too.… Read the rest
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