In order to know what’s really going on with your website, there is no substitute for user testing. Knowing what users are trying to do—and what actually happens—can be the difference between satisfied customers and disgruntled (or lost) visitors.
Fathom partners with Userlytics for user testing, a service that records users navigating your site over Web video.
- Outline a scenario and tasks for users to accomplish
- Ask up to 5 follow-up questions
- Select demographics of testers: country, gender, age, education, employment, family status
- Review onscreen interactions, verbal feedback and facial expressions
- Set annotation points throughout video playback
Post-testing, you’ll get a results dashboard that lets you easily switch from user test video to video alongside each demographic profile.
“Did a great job from start to finish (wireframes and recommendations for redesign, managing the rollout and result interpretation). Highly recommend!”
-Val Gamerman, President at Pyramyd Air
Fathom Blog Feed: Web Design & Development
My colleagues and I have been looking at a lot of different B2B websites recently, mostly in the marketing and advertising industry. Why? Fathom is in the process of redesigning its website, and we’re getting inspiration from all sorts of places.… Read the rest
Companies change their names and website domains for a number of reasons, including right after a merger, completing an acquisition or just to re-launch their brand and identity. What is oftentimes overlooked, though, is how do you let the digital world know you changed your name?… Read the rest
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